It's debatable if toothpaste falls into the beauty category or not - in my opinion pretty much anything that is related to the body/face can be considered beauty - and that includes whitening toothpaste.
So, I was sent a toothpaste product (yep, it's beauty but still random) last year to test. Yes - I tested it at the time and wasn't keen on it so put it to the back of the testing pile debating if I would just ignore it or come back to it and give it a second chance.
The time came again for me to drag it out of the cupboard when last week I ran out of the normal toothpaste and necessity meant I needed to drag it out again. So I did, and nothing has changed.
The product I am talking about is Aquafresh iso-active foaming gel (whitening). I guess the fact is that there is only so much you can do to make toothpaste innovative. Not much point making it vibrate like all the other 'innovative' products are doing so they decided to make it foamy. The problem is, that it tastes like you are just spraying aerosol into your mouth and this is not pleasant. Yep, there is a minty taste at first but pretty much immediately after it starts to foam it tastes of aerosol. It foams quite a bit, but if this really has any benefit is debatable.
Really don't like this product and won't be buying again and thought I would share that thought with you. Moral of the story for toothpaste product developers - sometimes sticking to the simple approach is good enough.
Oh, but for some reason my boyfriend likes it. Just can't account for some people... has anyone else tried this out? What did you think?
**The Small Print**
I was sent this product free of charge for review purposes. All reviews are honest and impartial regardless of the source of the product.
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