Arrogant Cat: fragrance launch

Fashion label Arrogant Cat, worn by everyone from Paris Hilton to Victoria Beckham is set to launch it’s premier fragrances this September.

The fragrances have been designed by Firmenich to complement the attitude an image of an ‘arrogant cat’ woman. The fragrances are both called “I”, to represent both the “I” as in individual, and the ‘eye’ of a cat- which explains the exquisite bottles, both designed to look like cats eyes.

The two fragrances individual names are ‘Dawn’ and ‘Dusk’ with their own distinct blue and red bottles. Obviously with names like ‘Dawn’ and ‘Dusk’ it is clear that they are designed for day and night.

What is unique about these two fragrances is that they have been designed to contain the same notes, but in different intensities to create different, yet similar effects. Containing orange and macadamia nut combined with hints of milk, lily, plum, cedar wood and vanilla each fragrance is a mixture of fresh citrus and modern musk.

Launched exclusively to Selfridges in September they will also be available in Arrogant Cat stores and launched to prestige fragrance stores nationwide (UK) from October. Both “I” fragrances will cost £69 each.
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