Jo Malone London Red Roses Cologne – Limited Edition

I’ve been on a bit of a clumsy run of things recently, but this neon-splattered bottle is not a casualty of my uncontrollable ability to knock things over (the same can’t sadly be said for my macbook…ouch) but back to this update to the classic Red Roses Cologne – with a dramatically different look to the usual Jo Malone London style, and very limited edition!

There are only 300 of these neon-covered beauties going to be available in Charlotte’s Corner – a one off installation/pop up in Selfridges. That is styled with one of a kind pieces of art of vintage wear selected by Charlotte Stockdale – along with key Jo Malone London items. Each of the 300 bottles that are available will be individually inscribed with their own number. There are also some gorgeous lifestyle items – large cushions and drawer scent cushions that have a gorgeous black and cream rose design with a neon trim. I love the combination of the classic Jo Malone London style, with the pop of neon – keeping things fresh – a twist on the British style.

Personally, I’m loving all things neon at the moment so I love this – I love how the colour is dripped down the bottle rather than painted on neatly. But I know some aren’t so sure on this – preferring the classic Jo Malone London look? Where do you sit – comment and let me know if you love this or feel otherwise about it!

Charlotte’s Corner opens in Selfridges on April 1st 2013. The perfume will only be available in Selfridges London and Selfridges Manchester Exchange and online.

This Limited Edition Red Roses (100ml) is priced £120

PR sample.