Paul Mitchell Platinum Blonde Shampoo promises to banish brassiness by cooling yellow tones using direct pigments and brightening whites, blondes and greys. As if the perfect shade of shimmering blonde was not enough the gentle cleansers also promise to help soften and add moisture.
Having tried this product, I have to say it does what it promises. My hair feels super-clean, soft, light and shimmery. The shampoo is a slightly scary bright purple/blue colour (scary for a shampoo, but I would love a dress in this colour!) Don’t let the colour intimidate you, this is what helps neutralise any brassiness and it smells great. Creates a thick (purple tinged) lather, but rinses clean to leave you with super star hair. I would recommend for any blondes out there!
Available from Feb 2009 prices £9.95 for 300ml.