Chanel have that magic thing at the moment, where every colour they launch is so on trend that it creates the trend – with other brands just scrabbling in their wake to catch up. I always wonder how brands manage to capture that magic, bit it’s Chanel’s moment and they have ‘it’.
Of course they already did this with Jade, Particuliere, Nouvelle Vague, Paradoxal… they have had their finger on the pulse (or they have the most amazing PR/marketing campaigns) for seasons now and with the new Khaki range it’s no difference.
Is it because it’s Chanel, or is it the colour? Either way – gorgeous, I love all three shades.
These hit stores (Selfridges and Chanel stand alone stores only apparently) in September so getting your hands on these will be a challenge. Worth it? Or wait for the dupes to come out…. I think it’s tough to beat the feeling of owning a little bit of Chanel.