So today I popped into the Superdrug near work and what did I spy? Those immortal words ‘Limited Edition’. Of course I had to check it out – especially since they were splashed across a giant image of a mascara (and one of my preferred mascara brands to boot).
What did I find?
Max Factor False Lash Effect – but in a pink tube.
Excuse me for not stacking my basket and running to the till. Maybe I’m naive to think that the marketing bods had gotten a bit more advanced in recent years than the ‘it’s for girls, therefore make it pink and they will buy it’ approach.
Clearly not. No criticism of the product – it’s a lovely mascara – but sticking the words Limited Edition on a pink tube is not going to make me open my purse. Surely they could do something a little more inventive??
What do you think??