This week I went along to the latest launch from Illamasqua. Illamasqua is a brand I always feel a little like I admire from a far, I love the whole ethos behind it and the freedom and self expression at it’s core but I always feel a bit like an imposter when I look at the products looking for something safe and neutral…
This latest collection to me feels like a total departure from the dark side of the other recent collections – but still with the core Illamasqua values still present. But in a brighter, lighter way and I love it. The whole idea is that you can take any of the products – the brights or the neutrals and make whatever you want.
There are no rules.
First up, before I get on to showing the collection let me show you this! If this table of sugary heaven doesn’t just scream fun to you then I don’t know what does.
The absolute stand out products for me are the two gorgeous nail colours – the combination is just gorgeous. Purple and turquoise are my two favourite colours so these two were an instant love for me.
I also, predictably love the neutral palette… look at the gorgeous metallic shadow!
I can’t post on the evening without including a few pictures of the amazing Alex Box at work. I’ve seen her work her magic before, and it really is amazing – just as you think she’s done with the look – she manages to do something extra. This time she applied a purple lip gloss to the models forehead…
A few more product snaps… anything catch your eye? There’s a lovely new (limited edition) Skin Base coming out with golden/bronzey particles that can be used to warm up whatever your current shade is. Plus I’ve included my favourite promo image from the campaign… I love this make-up look (yes, combo of purple and turquoise again…!)
Also, just for fun – here’s a little gif of the dance performance from the evening! (FYI – the girls are wearing the new teal lipstick…!)