You think Jo Malone and one fragrance likely comes to mind – for many that fragrance would be Lime, Basil and Mandarin. A classic and one that so many call their favourite. Personally I’m more of a Blackberry and Bay girl, but I can definitely see how something so fresh is loved by so many. It also makes an amazing ‘if in doubt’ gift option as it’s a real crowd pleaser. BUT I digress (as usual) this post is actually about a new Basil-based fragrance offering from the famous fragrance family. This is the new Jo Malone Basil & Neroli Cologne and it’s a burst of herby citrus freshness.
It’s actually the first time in 20 years that Jo Malone have used Basil as a lead ‘note’ in a new fragrance. I guess it has some pretty big shoes to fill, following one that’s one of the top sellers globally for the brand.
On a side note, I find it really fascinating to hear about what are the big sellers fragrance wise around the world and how it differs in different locations. Let me know if that might be something you’re interested in and will see if I can pull some research and do a post on it.
Anyway, back to Jo Malone and Basil based fragrances. This is a fragrance if you like a scent light and easy wearing, if you lean towards the ‘green’ scents and love a dose of citrus fresh. But with maybe a hint of musky floral too.
The fragrance has top notes of Basil – so it’s this herby goodness that hits you first. I ADORE the scent of basil, we have a big basil plant in the kitchen and I love the scent it makes when you pull a few leaves off to pop into your dinner. It really lingers and I love that. The heart notes are where the Neroli come in – Neroli is an oil that comes from the blossom of the bitter orange tree. So very much in the ‘orange blossom’ family (they both come from the same place – the difference being how they’re extracted and created). The base of the fragrance that comes in is a white musk – which again, keeps it from getting a little *too* zesty.
This fragrance doesn’t launch until September, so I’m afraid you have a bit of a wait if you want to get your hands on it. But it’s worth it. I’ve been toting the 30ml bottle around in my bag for an on the go spritz and love how it’s got a really fresh pop to it. Without being overwhelmingly citrus, a fragrance I feel I’ve maybe grown up from a little so the herby side really works for me. I think this will be a new classic for sure.
Does it sound like something you’re keen to try? Or are you into other fragrance families like floral or woody scents?
Jo Malone Basil & Neroli * launches September 2016. Cologne prices from £42 (30ml)
*PR sample or gift