Skincare Trial: B is for Beautiful

b is for beautiful cover.jpg

I’ve been testing B is for Beautiful skincare for a week (actually, I’ve continued testing beyond a week, but more on that in a moment). Replacing all my usual skincare – which is 99% of the time a mixture of all sorts of different brands – all with just B is for Beautiful skincare items that are suitable for my skin care needs.

As way of an intro, a little about my skin type and my usual routine. My skin is combination/dry with dehydrated cheeks and a bit of an oily t-zone. I am fairly lucky not to get many break outs, but if I do these are around my chin area. My main concerns are fine lines, particularly around the eye area. My usual routine is generally:

AM: Cleanse in shower. Apply serum, eye cream and day cream with SPF.

PM: Double cleanse (usually something like Bioderma or an oil cleanser followed by either a foamy or creamy cleanser), apply eye cream, night treatment or serum and night cream. Or overnight mask.

Occasional each week: Use a light scrub exfoliator, or chemical exfoliating toner. Deep cleanse mask or hydrating mask.

For my new routine I was sent an entire wardrobe of products to play with, including a few I’m very glad have been brought to my attention. To be totally honest, when B is for Beautiful launched in Superdrug – it didn’t really grab me and make it to the top of my ‘must try’ list for some reason. I had a little peruse occasionally when in store, but nothing quite made it as far as into my shopping basket. But having used some of the skincare I’ve definitely found a few items that will be sticking in my routine and definitely deserve a bit more shouting about! A little run down and review of each of the products I’ve been using, and how they fit into my new routine…


B is for Beautiful Skincare.jpg


B. Refined Exfoliating Gel Cleanser: A very finely grained cleanser that has just the right balance between ‘feeling scrubby’, like it’s doing something and being gentle. This was my morning cleanse in the shower product and I absolutely loved it. It didn’t feel too harsh and I liked how fresh and clean my skin felt after use.

B. Radiant Rejuvenating Serum: A light serum that feels very nice to use and my skin does feel lovely after applying, it does have a very find shimmer running through it to help with the boost in ‘radiance’. I initially used this as my serum for day and night, but when I realised the fine shimmer was in there only used in the day.

B. Pure Micellar Water: Replacing my Bioderma with this cleansing water. I found this one best to use in the evening as the second step in my cleanse routine, after the Melting Gel Cleanser (more on this in a moment) to make sure all make-up really was removed and my skin was sparkly clean. Almost like a toner.. but only in the sense of using it to remove any last trace of cleanser and to just check that my skin was totally clean.

B. Clean Melting Gel Cleanser: One of the stand outs for me – reminds me a little of the Clarins Melting Gel Cleanser in texture. Feels lovely to use, especially if you have dehydrated skin – turns milky and rinses away easily when you add some warm water. A really pleasant cleanser to use and one I’m keeping in the routine going forward.

B. Active Day Cream: A tub of day cream, a little feels like it goes a long way with this and it does feel really hydrating which is v. important for me – but not too heavy. It contains SPF 15, which is good – although perhaps 30 might be nice…and whilst it is a lovely cream I would prefer it in a pump bottle as prefer this type of packaging for skincare.

B. Renewed Night Cream: Much like the day version, it manages to strike a happy balance between feeling hydrating and not feeling heavy. Skin does feel lovely on waking after using this all over the face and neck (yep, I’m at that age where I feel the need to moisturise my neck..). Only slight thing with this is same as the Day Cream – would love it if was in a bottle/pump dispenser instead of a pot.

B. Rescued Energising Balm: Another stand out product for me… and one that I think could very well be an affordable version of a certain Clarins cult classic product… The balm promises an instant pick-me-up for tired, dull skin to leave it feeling fresh, radiant and awake. This can also double up as a mask (I do love a multi-tasker). Whilst it’s a thicker texture than a serum, this was the one I find myself leaning towards instead of the B. Radiant Serum. Definitely a keeper from the bunch.

B. Flawless Targeting Wrinkle Filler: This is one of those cross over products  that half sits in skincare and half sits in make-up as it’s a great pre-foundation primer if you have fine lines. But it does also contain ingredients to actually help reduce lines and wrinkles (the claim is by up to 9% in four weeks) I mixed using this and the eye cream.

B. Vitalised Eye Cream: Lovely light texture product, slightly thicker than a serum. Instantly absorbs in and feels refreshing to use – I opted for this one day and night, occasionally layering this and the B. Flawless for day time but generally this eye cream was my personal preference.

B is for beautiful favourites.jpg

I also had a bit of a play with a few of their make-up bits and discovered a new love of a lipstick shade – the colour ‘Dolls House’ which is a gorgeous peachy pink nude shade that’s lovely and creamy to wear (with some fun quirky packaging). A perfect every day shade – but more on this another time as this is all about the skincare!

Overall, my first impressions after a week are good. My skin feels soft and more balanced than usual. I’ve had zero break outs or any sort of reaction, which is always the number one thing that you’re aware of when trialling a new skincare product or routine. I guess the number one thing that stands out to me from being set the week long trial is that I have happily continued using the products for a further week beyond that – which I think is what speaks volumes about how it’s been working for me. The real stand out products are the Exfoliating Cleanser, Melting Gel Cleanser and the Energising Balm. These are the ones that I am sticking with in the routine. B is for Beautiful is a range that I think definitely deserves a bit more of a closer look as there are some gems to be found.


B. is the complete makeup and skincare brand that’s easy to use, understand and proven to work. Whether you want flawless skin or inspiring on-trend looks in a few simple steps, we make it easy.

Exclusively at Superdrug

The B. Cosmetics and Skincare range are not tested on animals and support Cruelty-Free international (formerly BUAV). The whole range is dermatologically approved, Paraben Free and is suitable for vegans and vegetarians.

For more inspiration, advice, the latest looks, tips and news from our experts visit: 

Disclosure: Compensation was provided by Superdrug via Mode Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Superdrug.



  1. philippa
    August 1, 2014 / 9:22 am

    I’m using the melting gel cleanser at the moment and really like it! I think the packaging of the whole range could do with a little more colour.. but it’s a very good selection of products all the same (:
    Philippa // Time For Teal

  2. Josie
    August 1, 2014 / 1:03 pm

    I love the sound of the active day cream, I need to get more SPF into my daily routine!
    Josie xoxo Fashion Mumblr

  3. julie
    March 31, 2015 / 10:05 pm

    I bought this once loved it but the glass bottle broke inside and went all over cream had to throw out

  4. marina
    August 1, 2015 / 5:14 am

    You NEED to try the glycolic peel cleanser all I can say is oh my god !!
    I have extremely sensitive dehydrated acne prone combination oily skin (yes what a horrible skin type lol) but after the first use I saw results where usually even using something like cetaphil breaks me out ! but my skins feels new just after a week I highly recommend it,great review btw love their range ! XxXx

  5. Lisa ShearsI
    October 4, 2015 / 1:09 am

    I’ve just purchased the day cream from the Superdrug B range today. I’ve bought phase 3 day cream with SPF 20, and also purchased the wrinkle filler cream, which I have yet to try, going to try my partner with this, as he has some fine lines lol. I have combination skin, oily T-Zone and really dry sensitive cheeks, and I’m 40 years old to boot. I’ve been looking for beauty blogs/customer reviews and yours is by far the best. I’m definetley going to try the gel cleanser and, as well as the 2 products I’ve bought from the range I’m going to use these for the next month or so and see how I go. The only thing im a bit worried about is, is the day cream going to aggravate my dry sensitive cheeks, your blog definitely sheds this rage in a brilliant light. Wish me luck.

  6. March 5, 2017 / 1:33 pm

    Great post, I have been looking for a review of this range and I’m definitely going for the balm now ive read this!

Leave a Reply

Privacy policy

Your data is serious business. You can read our full privacy policy here.