Zelens are one of those brands that have shot from being fairly unknown, to being the talk of the town. Created by Dr Marko Lens – one of the world’s leading skin ageing and skin cancer doctors. He know’s his stuff and I’m not sure I’ve ever met a man more passionate about skin and skincare. His skincare line is heralded by many a blogger about how excellent it is and now the brand is dipping it’s toe into the colour market. By dipping it’s toe, I mean it’s launched a range that could be described as capsule as it’s first foray into colour. The fact that the range only contains a select range of products and shades is by no means a coincidence – it’s all part of the overall brand philosophy. Dr Lens wants to do things properly and only dabble in the colour arena where there can also be tangible skincare benefits incorporated into products – along with colour that delivers an excellent finish for the person wearing it. The idea being that Dr Lens has years of treating patients with skin conditions who then perhaps wanted to leave the treatment room looking their best possible self. So the range has been formulated with lots of the skin loving ingredients that are also in his skincare.
The hero product from the new colour range has to be the foundation – which has two formulations so you can choose based on your skin type and the finish you want from your base. There’s the Youth Glow Foundation and the Age Control Foundation. When given the choice of which I wanted to try I went with Youth Glow (who doesn’t want to glow?!). This foundation promises a combination of the immediate results of foundation plus longer term benefits with repeated use. I have to say, I love the finish of this – it feels hydrating and my skin is left glowy. It blends gorgeously and feels light on the skin.
Then there’s the additional colour products – including lipgloss and blusher. The blusher in particular is one that jumped out at me as a lovely product – whilst there are only two shades, they’re both gorgeously complexion flattering. The one that won me over is ‘Apricot’ a peachy pink shade with a find shimmer. Paler than my usual blush choice but one of the most natural looking ones I’ve found. The other option is blossom that is a slightly rosier pink. I have to mention the packaging at this point too – it feels really weighty and expensive. The blush is a metallic case with a little mirror inside the lid. Only slight niggle is that the pan of blusher has come loose from the casing so I do need to be careful when opening so I don’t drop it and risk shattering the colour. The foundation is in a long thin glass bottle and the gloss a fairly typical plastic tube with metallic lid. The style of the packaging is silver and sleek, and feels premium.
Finally the gloss, now I love the look of gloss but every time I leave the house and a slight breeze leaves my hair all over my lips I change my mind on wearing it. This is the shade rose and a creamy pink that perks up my pale lips perfectly. It does feel comfortable to wear and certainly less sticky than the usual gloss feeling – but as with anything with a shine a hint of sticky is likely. But on the lipgloss scale, it’s certainly at the lower end.
I think the whole multi-function products is the way beauty will be heading – where you want your skincare to be included in your colour products to get the best results. As far as Zelens goes, I’m excited to see what’s coming next from them as it’s a brand going from strength to strength.
Zelens Colour * is available from Space NK (Foundation £60, Gloss £29 and Blush £38)