IMATS 2011

I went to IMATS for the first time this year, like many beauty bloggers I heard the buzz in the online beauty world and it made me want to see what all the fuss was about for myself. Now I have and here’s my  view on the whole thing:

– It’s an amazing experience that any beauty lover will appreciate.
– There are pure works of art to see from some pure talent.
– It is *not* a giant beauty bargain market, so don’t go expecting to take home sacks of make-up for 50p.
– That being said, there are some bargains and good discounts to be had on brands, including those you can’t always get easily in the UK.
– It is busy, if crowds aren’t your thing then neither is IMATS.
– There is a cash machine but there are long queues, most vendors took cash but I’d suggest taking cash just in case.
– There are lots of rather hot, scantily clad men (see below).

I went to the show alone and arrived at around midday. It was crowded but there wasn’t a huge line of people so no waiting outside. Stands were busy and on some it looked as though a fair amount of stock had sold out. I did make the mistake of missing some stands by not looking at the map properly, but for my bank balance this is probably for the best.

I did pick up a few products, some cheap but decent make-up brushes and a pack of brush guards (very useful) from Crown Brush, a new MAC Face and Body Foundation in a winter skin shade (which was matched amazingly quickly by a very lovely MAC artist – best service I’ve had from a MAC counter, ever!) and an AMAZING ‘HD Elixir’ from Make-Up Forever which deserves it’s own review.

Would I go again? Hmm, undecided. I think it was an amazing experience with some wonderful things to see. But as someone who prefers more natural looks rather than the amazing works of art that I saw at the show, I partly feel that it’s just not the place for me. But I have a year to contemplate it…

All products bought by me.



  1. February 8, 2011 / 10:49 pm

    Wow, you were pretty well behaved at IMATS! I swear I’d probably run around trying to buy everything in sight if I ever do go. It is therefore probably for my own good that I stay away.

    Love the picture of the semi-naked model. It seems that most posts on IMATS that I’ve read all included a photo of some MALE model or other, lol.

  2. honestlybec
    February 9, 2011 / 11:14 pm

    IMATS looks like so much fun! xx

  3. February 26, 2011 / 8:23 pm

    did you never try “professional beauty” in excel London…is this week end and is amazing….ops…I’m a makeup artist

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