Vibrating mascara, whatever will the beauty bods think of next? Vibrating foundation?! (Oh right, they already have…) You get my point. Vibrating mascara just screams gimmick to me, but as always with these things I was curious so when I was sent one to review I got testing immediately.
To be frank, my first impressions were pretty poor. The vibrations that buzz down the wand when you press a button on the lid not only do nothing to enhance application but they also make it pretty uncomfortable (vibrating eyeballs anyone?). I tried it out a couple of times to see if it might have just been me having a blonde moment, but I am still going to stick by the opinion that the vibrating feature is just not for me.
The mascara sans-vibration on the other hand, I love. The formula is light and smooth, so there is no clumping, but it still manages to coat lashes with a nice even layer that is noticeable yet not too dramatic for daytime.
So, vibrations aside this is a good mascara, but for £14.67 (currently on the Boots website) this is a really steep price to pay for a high street-brand mascara with a gimmick! For a few extra £££ you can splash out on a Dior Show or Lancome Hypnose, or save some money and go for one of Maybelline’s other famous mascara’s without the vibrations – I have heard the Collosal Volum’ Express (£6.99 from Boots) is pretty impressive from the lovely Recessionista, you can read her review HERE.