Illamasqua is asking finger fetishists the world over to submit a description of their dream nail varnish colour, for their chance to make it a reality.
Run in conjunction with luxury retailer, Selfridges, this incredible competition is giving nail varnish fans the world over the opportunity to push their imaginative boundaries further than ever before and design their very own perfect shade.
Entrants must explain in no more than 50 words what inspired their unique choice, and provide an image or photograph to illustrate their big idea.
The prize? Two winners will see their dream colour created and sold exclusively at Illamasqua.com and Selfridges in London, Manchester Trafford and Birmingham from October 2010. In addition, they’ll receive a bottle of their winning colour before anybody else!
The winning entries will be selected by a high-profile judging panel consisting of legendary make-up artist Alex Box, nail artist to the stars Sophy Robson and YouTube sensations Pixiwoo.
14th March 2010:
Via email: email@example.com
6-8 Amwell St
One entry per person. Competition is open to entrants globally.