Max Factor Smoky Eye Effect Eye Shadow

I really like the colour combination of this dual-ended creamy shadow-pencil product from Max Factor. They are perfectly ‘on-trend’ for Autumn – deep purple and khaki. I love that they aren’t the ‘standard’ smoky eye combination but can see that they would still work and not be too scary on. Before I get further into this post I have to say I haven’t giving these a ‘proper’ test yet (I haven’t worn them for a night out yet, just messing around the house) so I can’t say about staying power but I can talk about the colours and how easy it was to use.

Well, as I already said – I like the colours and I’m suitably impressed with the pigmentation. In the swatch picture I have done two lines of each shade – one is swiped once and the other is a couple of times to build intensity. I like how the crayons are shaped differently, although it would perhaps be nice if they were both the same shape as then you can switch them around a bit more and break the ‘step one’ and ‘step two’ rules… (I’m such a rebel…) as I quite like the idea of a khaki lid with purple liner.

The crayons are creamy and easy to blend – my gut feeling is that they wouldn’t last well without a decent primer, but as I said – I can’t comment on this for sure, they just feel like they will crease.

Overall – lovely colours, good pigmentation and OK texture. Like the concept of this as easy to apply – I think they will suit anyone who likes the slightly disheveled ‘rock chic’ type of smokey eye – just swipe on, smudge and you’re good to go!

The Smoky Eye effect shadow is £7.99 from Boots and the colour combination here is called ‘purple dust’.

**The Small Print**
PR sample sent for review.



  1. September 14, 2010 / 8:22 am

    I’ve seen these in Boots and was intrigued… I tesyted them out on my hand and liked the colours and the texture, but like you said I’m not sure how long they would last.

    Smokey eyes are always popular so it’s nice to see a different format for one. Be interested to see how you get on after a Saturday night! xx

  2. September 14, 2010 / 9:15 am

    I’ve been using the khaki colour as an eye liner and works really well.

  3. September 14, 2010 / 9:32 am

    Ohhh these colours are gorgeous, i might have to pop down to boots at lunch time! x

  4. September 14, 2010 / 11:55 am

    I really like the colours of these. Am going to a Max Factor stand asap as need a new mascara, so will be checking them out. Thankyou!

  5. September 14, 2010 / 10:53 pm

    I do like the colors but am skeptical about those easy-to-do smoky eye tools. Like you said, their texture is just okay.

  6. September 15, 2010 / 7:46 pm

    I love the idea for this but when I use mine (in Oynx Smoke) it lasts around an hour before starting to crease and after that, it just disappears.. not good! x

  7. September 20, 2010 / 7:53 am

    I’ve been quietly intrigued by this, but a bit dubious about staying power etc as I’m not really a fan of proclaimed easy to use products. Will see your final review before deciding.

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