Forever 21 hits London

I have an unhealthy obsession with all things American, so understandably I am a little bit over excited by the face Forever 21 is now open in London.

Due to my unhealthy obsession, I felt the need to visit the store on opening day. Foolish, some might say… but actually wasn’t as bad as I expected. I went in after work and the lines at the tills were pretty horrid, but when I went back at about 8pm it was absolutely fine. Plus I got 10% off as an opening day promo. Happy days.

There were three floors, all for women with a mixture of clothes, underwear, accessories and shoes. I can’t say it was quite exciting as a spree in the US because the prices aren’t quite as cheap as when over there but it’s a darn lot cheaper than a flight so I can see myself popping in for a browse on a regular basis. As with any cheap and cheerful shop there will be a fair dose of cheap/tacky rubbish but there are gems to be found!

Here’s a little piccie of the accessories I bought. I also picked up a dress and a top but I don’t have photos of those right now.

Long vintage-style necklace with coral stones (about £3)

Leather-esque bracelet (about £3)

Turquoise drop earings (about £2.50)

I also bought a very cute pair of tweezers (for £1.65) that I will post on once I have tried them out.


Have you been to Forever 21 yet? What do you think?