Jo Malone London Blooms Collection

I have a new favourite scent for Spring – it’s this beauty from the new Jo Malone London Blooms collection. A trio of fragrances: White Lilac and Rhubarb, Peony and Moss and Iris and Lady Moore. 
All three are quite a departure from the usual Jo Malone style – firstly, with the style of the bottle – with the inclusion of the floral design at the back of the bottle. Also with the somewhat quirky combination of scents in each of the fragrances in the collection – Peony and Moss for example. Peony is very floral, combined with the earthy scent of Moss…an unusual combo.
When I first heard about the new fragrances I thought the Peony/Moss version would appeal to me but then when I smelt White Lilac and Rhubarb I absolutely fell for it and have been wearing it daily. 
There was something that felt a bit old fashioned/traditional about White Lilac & Rhubarb but something about it really works. It’s part fresh part fruity – and doesn’t smell at all old fashioned. It also lasts on the skin, I can pick up some of the notes at the end of a long work day. It has a really lovely dry-down on the skin – although this will vary on different people.
Definitely check this unusual collection of fragrances out next time you pass a Jo Malone counter – they are limited edition, so if you like the sound of them, don’t hang around.
Jo Malone website
PR sample.


  1. Emily
    April 10, 2012 / 11:16 am

    Definitely will have to buy myself some of this! looks so lovely xxx please check out my new fashion and beauty blog!

  2. Taylor
    April 10, 2012 / 3:59 pm

    mmm that looks great! I’m gonna have to try some!
    xx taylor

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