Spend vs Save #4: Brow Mascara

I blogged about the new By Terry Eyebrow Mascara a little while ago, plus it got a mention in my latest You Tube video as one of my daily favourites – it’s a darn good product, but it’s not on the cheaper end of the market… so I thought it would be well worth doing a little Spend vs Save post around the eye brow mascara options out there. Featuring the By Terry and of course a bargain friendly option – this one from Maybelline.

brow mascara spend vs save






The first difference to notice on these is between the different brush head styles – By Terry has a narrow brush head with short bristles. Where Maybelline has the larger one, with the lightbulb shaped wand. Now, I have to be honest and say I don’t get the whole light-bulb shape thing, it just doesn’t make sense to me. I thought it would when I used it, but maybe my brows are just too small?! But I found the larger end quite hard to get the hang of without overloading at points on the brow with product – but with a bit of practice it’s easy! It just takes a little time to get the hang of angles etc.

The other difference that becomes noticeable is between the colour of the two products – the By Terry is paler and more ashy shaded (good for brows as you’re looking to create a shadow effect as much as add colour)  where the Maybelline one is darker. But quite sheer instead of creamy like the By Terry. Both work well for blonde brows which want a bit of extra oomph, but you do have to go a little lighter to avoid the colour going too dark. The sheerness of the Maybelline creates more of a tint effect which looks nice and natural on the brows.

In terms of hold, there’s not much in it – they both do a good job and at this point it’s where the light-bulb wand comes in handy as the longer bristles are good for taming longer brow hairs.

Overall, with the price difference of £26 for By Terry compared to £4.99 for Maybelline makes it hard not to look positively at Maybelline one – it’s a bargain price and does the job, with a slight niggle over the wand style…for the price it’s hard to knock. But for my colouring I adore the By Terry…

Maybelline Brow Mascara is available from Superdrug (£4.99) and By Terry Eyebrow Mascara (£26) is available from SpaceNK

PR samples



  1. Kat
    November 18, 2013 / 12:03 pm

    This is a really great and accurate write up – I have the Maybelline and completely agree about the brush shape, makes no sense! But also agree about the colour and hold so you win some, you lose some! Definitely a win with the price though!!

    Kat xx

  2. November 18, 2013 / 1:06 pm

    The Maybelline one sounds really great and it’s such a bargain price too! xo

  3. Maggie
    November 18, 2013 / 5:02 pm

    Really nice post! £21 is alot…. Well I’ve heard that you’re supposed to use the Maybelline one from the outer part and inwards… like brush against the direction that your eyebrow grows, if that makes any sence… If you use it like that the lightbulbshape makes more sence atleast. 🙂

  4. November 18, 2013 / 5:24 pm

    I have and love the Maybelline version, definitely don’t feel the need to spend any more on a brow product if these two do roughly the same job!


  5. November 18, 2013 / 5:26 pm

    I have been looking for a new brow mascara as i have just ran out of my Look beauty one which was great but you can’t buy it on it’s own. Such a pain.


  6. November 19, 2013 / 9:43 pm

    The Maybelline brush looks ridiculous! My eyebrows aren’t the most bushy eyebrows, and I feel like this brush would just make a mess of them. I’ve seen loads of reviews of this too, but never actually seen the brush! :/


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