I feel like Max Factor perhaps has fallen off my radar a bit in recent years, I’ve always loved the brand and have some of my all time favourite products (their mascara is fantastic and their foundations have always worked well for me) but for some reason I’ve not quite been ‘grabbed’ as much recently as I have in the past. But, there are a couple of new-ish launches from them that have caught my eye and definitely pulled them back on to my radar. Starting with these Max Factor Lipgloss shades – there are five shades of these Max Factor Colour Elixir Glosses, ranging from shimmering berry to baby pink with a couple of brights along the way. There are actually nine shades in the total range, but these are the five I have to look at and they certainly give a good over view of the gloss and the shades.
I have to say, it’s been a long time since I’ve been a regular gloss wearer – back in my late teens I was ALL about the lipgloss, piling it on like I was trying to win some sort of award for most gloss on one pair of lips ever…or something. But then I made a bit of a switch to lipstick, but over the past few months I have been gravitating back to the glossy side of life – first with the glossy lip crayon type of thing, and now going full-on gloss. There are a few favourites (other than these Max Factor ones) that have been making a regular appearance in my handbag – probably deserves a post in itself really. But for now, lets pull things back to all things Max Factor.
The reason I went off gloss was probably the sticky factor, but that really isn’t a huge issue with these – sure, they’re a gloss, so if you do get caught in a wind storm you are likely to have hair stuck to the gloss a bit. But they are far less sticky than glosses of yester-year. They feel light on the lips and definitely not tacky – there’s none of that ‘lip smacking’ feeling where you almost have to pull your lips apart due to the stickyness of the gloss.
Colour wise, I like how these are the perfect glossy balance between pigmented and sheer – not so sheer the colour is pointless, but not so pigmented you can’t apply without a mirror. Which basically sums up why I like these – they add a little something colour wise, but can be applied on the go with no fear of looking like a crazy clown if done sans-mirror.
Shade wise, the colours (from left to right in the photos) are:
Luscious Amethyst – Shimmering plum/berry shade (a bit like old-school ‘Heather Shimmer’ type of colours, a bit on the 90’s trend side of things).
Enchanting Coral – A gorgeous coral cream, no shimmer.
Luxurious Berry – A non-shimmer berry shade, a bit more pinky than you would expect for a berry when swatched
Polished Fuchsia – Looks red to me…
Delightful Pink – Shimmering pink that sits somewhere between a mid toned pink and a baby pink.
My favourite shade and the one I have been toting around on a daily basis is the Enchanting Coral – this is the one from this bunch I expect will be very, very, popular for Summer. It really is that gorgeous shade that’s just a perfect Summer colour. I love how Coral is really flattering on Summer skin – pale or tanned!
Overall, my personal preference is towards the three non-shimmer shades of this bunch, but that is very much on personal shade choice rather than the glosses themselves. The other shades listed include a ‘Glowing Peach’ (sounds like I want it based on the name alone), Radiant Rose, Pristine Nude and Lustrous Sand – so more along the ‘nude’ offering to the brighter shades shown here. All in all, these are lovely glosses and well worth a look if you’re leaning towards joining me back on on the lipgloss bandwagon.
Max Factor Lipgloss * available from Boots (£7.99)