For this post I’d like to take a little peek at a new to the UK brand – this is Eye of Horus. A brand from Australia and all about the eyes. Having said that, the whole range is based on ancient Egyptian formulas and ingredients. All designed to illuminate the eyes and formulated with Moringa Oil which is included for it’s ‘beautifying and regenerating powers’.
The range consists of the core products that really enhance the eye – pencils, liners and mascara. I have a selection of which to show today – swatches and a little look I did with a few of the products below.
First up, the Goddess Mascara. Whilst the Goddess theme of the products does bring back memories of when I read Fifty Shades of Grey (no bad thing, who doesn’t want to feel a bit like a Goddess?!) the mascara is seriously impressive. The brush is a sort of cross between the big fluffy ones I tend to favour and the comb ones. So it’s more firm than a brush, but bigger and a bit more flexible than a normal comb. The formula is gorgeous glossy and builds really nicely. The shade of this one is also super black, so perfect match for a bit of a smokey eye. I do love a dark mascara so this gets a thumbs up!
Then we have the various shades of Goddess Pencil. Each of these have a crayon pencil at one end and a smudger brush at the other (although interestingly for these the colour is all on the black lid end and the smudger on the colour end…not how I would instinctively assume it!) These are SUPER smooth and creamy. Some of them are cream shades, others have a touch of shimmer to them. The two shades that really stood out tome are the Charcoal Obsidian and Serpentine Sultry shades. One is a dark charcoal grey and the other an olive with golden shimmer. These are the two I paired together for the look at the bottom of the post. What I liked most about these is that you can basically use as either liners by drawing on a solid line or as smokey shadow by drawing on a thicker line then using the smudger to smoke it out. I’ve really come back around to darker eye make-up recently so these have been a great way to do a bit of smoke really easily. No faffing around with shadows, just draw and smudge.
Last up we have the liquid eye liner pen with the delicate felt tip. This is called the Liquid Define Eye Liner and is a classic black liquid liner in pen form to make it nice and easy to apply. Having said that, I’m a bit hit and miss with the liquid liner. Sometimes I love it and it works like a dream, other times I wonder if I’m accidentally trying to use my left hand to do it as it’s just going wrong… This one is a gorgeously glossy pen liner. It does delivery a really solid line and when it came to washing it off, it didn’t budge or smudge easily. Also, always a good sign – when you try to wash it away and it sort of ‘flakes’ rather than smudges. Meaning if worst thing happened and you jumped in a pool with it on or something – it would be less likely to make you look like you had a black eye.
Finally, this is a little look I created. The best thing about this was that it really was super easy to do. I just used the two shades of Goddess Pencil (Charcoal Obsidian and Serpentine Sultry) with the charcoal on the top lid and olive along the bottom. Then I just used each respective smudger to blend them out to create a softer finish. Keeping it nice and simple. I really like the Olive with my new hair colour actually – not a shade I would wear much previously, but may just have to pull it out more often now I’m a little darker!
Hopefully that was a nice little intro to a new brand you may not have heard of before. If you’re into a smokey eye then it’s definitely a good one to check out – plus it’s always nice to try something new! I think it will be interesting to see this brand and how it grows in the UK in 2015.
Eye of Horus available from Beauty Bay (currently 20% off on sale – prices from £6-30)
Post sponsored by Eye of Horus.