This is probably the side of sun protection that really baffles and sometimes frustrates me. When you see or hear people telling themselves these myths about sun care or reasons why they feel they don’t need to protect themselves – either at all or not to a sufficient level. In an effort to try and bust those sun care myths I’ve rounded up a few of the most common eye-roll inducing ones. Hands up if you’re guilty of believing any of these… (I’ll be honest and admit I have in the past!)
MYTH? A ‘base tan’ will stop you from burning
This is one of the biggest myths in sun protection, and it contributes to skin damage and skin cancer cases. The fact is that as soon as the skin reddens, it’s in trauma. By protecting properly from the sun the tan achieved will last. A “trauma tan” from inadequate protection that occurs too fast only ensures that the skin burns and sheds, leaving the skin tanless in days.
MYTH? Everyone needs 10 minutes exposure to the sun everyday
The reason people believe this is connected to the sun’s relationship with Vitamin D. When it comes to getting a ‘dose’ every day – get your protection right as your first priority. It’s better to have the right protection and add a supplement or look at diet if you are concerned about a lack of vitamin D. The dangers of sun exposure far outweigh the benefits with at least 100,000 new skin cancer cases being diagnosed each year.
Ultrasun is a filter not a block so your skin still functions i.e. tans, melanin develops, receives vitamin D but slower.
MYTH? Suncream blocks pores and can make you break out
A physical or mineral sunscreen rests on the surface of the skin therefore not allowing it to breathe which is the causing of many sun allergies. Check what is in your sunscreen as many contain silicones, perfume, emulsifiers, MIs, oils and parabens these are know skin irritants. Ultrasun is specially formulated for sensitive skin using patented lamellar technology which is especially designed to allow the skin to breathe without blocking pores. Delivering the UVA & UVB protection filters deep within the skin. So no fear on having to ‘choose’ between breakouts and sun protection.
MYTH? Sun cream makes skin look white/grey – especially in photos
Many sunscreens contain zinc and/or titanium and these can appear very white on the skin. They can dull or grey the skin. The Ultrasun formula encapsulates the UVA and UVB filters in a liposome which means the protection is absorbed into the skin rather than sitting on the upper layer. This means easy absorption, no greasy residue and a really photo stable protection that’s crucial for the skin.
MYTH? I won’t get a tan using a sun cream
This has to be the biggest one and so many peoples’ reason for not using enough or any protection. That craving for having some ‘holiday colour’ after your annual break can often trump the knowledge about the risks. BUT the good news is that you can still get a tan even when wearing a high sun protection factor, our skin learns, that’s why you can start on a higher SPF and go down. It also tries to protect us, so rehydrate all the time so your skin has a fair chance in the sun of self protection (use SPF as well). Ultrasun’s patented liposome technology gives photostability – it stays on and stays working, even after repeated water exposure – yes for once all day really means all day!
MYTH? If I have a deeper skin tone, I can’t damage my skin
It may seem deceptive but ALL skin types become less and less able to protect themselves the more time you spend out of the sun. A sunny day arrives – yes, even UK sun – and it really can impact on the condition of the skin and incremental damage.
Similarly, travelling somewhere hot from a colder climate makes skin very sun sensitive. Whilst you’ll need a lower protection choice than fairer skin, still aim for an SPF of 20 and importantly check for a good level of UVA protection. EU standards are set currently at a 33% minimum UVA filter in sun protection products. Ultrasun delivers a long lasting UVA filter that protects at over 85% throughout the day, setting industry leading standards. When you realise exactly how low the EU standards are, it really makes a difference to pay attention to brands that deliver well over and above the standards.
MYTH? All sun product shelf lives are around the same
NO! They really vary. An Asda survey back in 2013 revealed that 57% of Brits are wearing out of date sunscreen. Check your product for shelf life, the average is 6-12 months. All Ultrasun products have a shelf life of 2 years AFTER opening so can be used for more than one season and make great value for money. How long a sun cream lasts isn’t just about value, it’s about effectiveness and ability to protect to the level indicated.
The shelf life of a product has always been a bit of a ‘thing’ for me – I would rarely keep a product after use on a holiday. The idea of it being left out in the sun makes it feel like it’s just going to have broken down and not work effectively.
MYTH? Pigmentation is a skincare issue
No! Pigmentation is a consequence of sun exposure. After wrinkles, pigmentation is the next top skin worry for women. Pigmentation can display itself as general unevenness – the brown patches of sun related pigmentation can appear on hands, face and décolletage areas. Pigmentation is directly caused specifically by UVA rays which penetrate deep into your skin.
Ultrasun have developed anti-pigmentation technology for face and hands so those unsightly and ageing marks can be a thing of the past. This is available in a hand, face and body formula.
Suncare week is sponsored by Ultrasun