Blow dry tips from Ben Cooke

Since I’m having a series of bad hair days (let’s just call it a bad hair week…) I thought there would be no better time than now to include a post with a few blow dry tips from Ben Cooke – celeb stylist for Victoria Beckam and Leona Lewis, no less and Herbal Essences ambassador.

I had a blow dry lesson from Ben a couple of months ago and whilst it hasn’t helped my hair in the current fringe-needs-a-trim state, I have honestly found that it has made styling my hair much easier and results that little bit sleeker than before. It was funny during the lesson to see how even though I thought I knew it all (which I clearly don’t), the difference it made by holding the dryer at a slightly higher angle was imrpessive (and doesn’t hurt that it gave the arms a work out too).

So onto the tips from Ben…

“There is nothing better than spending time on washing and conditioning your hair properly and giving yourself a really good blowdry. Always start with the right base, I suggest using a conditioning and straightening shampoo and conditioner like Herbal Essences Seductively Straight, this will provide the perfect foundations for a sleek blow dry.

“Your hairdryer should have enough power but also have variable heat settings, as too much heat can lead to damaged/broken hair. Blast hair with a hairdryer and makes sure it is 70% dry. It is best to blowdry the hair in sections, so firstly part hair slightly off centre and separate section by section using a clip. Take a large round brush and blow dry hair from the underneath to add volume, run the hair dryer down hair from root to tip to ensure a frizz free finish with healthy looking ends. The trick for a smooth finish is to always hold the dryer as high above the head as you can and use the nozzle to blow air directly down the hair shaft to smooth the cuticle.

Finally use Herbal Essences Beautiful Ends Leave in Protection Cream for a glossy finish, and blast hair with a cool blast of air to set the style.”



  1. September 10, 2010 / 4:17 pm

    Some good tips there! But also pop into the Chapel for a fringe trim, they are complimentary to all our guests. Hope to see you soon x

  2. September 11, 2010 / 7:27 am

    I do keep meaning to pop in for a trim – probably not going to have chance until after NY though so might just need to get a full cut again 🙂

  3. * Reena Rai *
    September 12, 2010 / 10:42 am

    Great tips, it’s so so hard to do a decent blow dry at home

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