I just spotted an interesting email in my inbox – Superdrug are launching a loyalty card, called the ‘beautycard’. Where customers can earn points that can be redeemed in store – much like the good old Boots Advantage Card, the points can be earnt online and in store and spent in store.
The card will launch on 11th May and to celebrate customers can earn 50 bonus points for every £5 spent on Superdrug branded products in store (until 7th June), while online during the same period customers will receive 10 points per pound on all shopping1, plus there will be 1,000 chances to win 1,000 points every week. As standard though Superdrug’s Beautycard will offer one point for every pound spent, and every 100 points will translate to a pound to spend in store, plus there will be additional chances to receive extra points via promos in store.
I’m really pleased to see they have a loyalty card scheme coming out, but when I have to spend £100 in store to get £1 back, it seems a bit weak – especially when you compare to the 4 points to a £1 spend on the Boots card. Personally, it’s not going to make become a loyal Superdrug shopper – even if they try to distract me by making the card double as a mirror….