Superdrug to launch loyalty card

I just spotted an interesting email in my inbox – Superdrug are launching a loyalty card, called the ‘beautycard’. Where customers can earn points that can be redeemed in store – much like the good old Boots Advantage Card, the points can be earnt online and in store and spent in store.

The card will launch on 11th May and to celebrate customers can earn 50 bonus points for every £5 spent on Superdrug branded products in store (until 7th June), while online during the same period customers will receive 10 points per pound on all shopping1, plus there will be 1,000 chances to win 1,000 points every week. As standard though Superdrug’s Beautycard will offer one point for every pound spent, and every 100 points will translate to a pound to spend in store, plus there will be additional chances to receive extra points via promos in store.

I’m really pleased to see they have a loyalty card scheme coming out, but when I have to spend £100 in store to get £1 back, it seems a bit weak – especially when you compare to the 4 points to a £1 spend on the Boots card. Personally, it’s not going to make become a loyal Superdrug shopper – even if they try to distract me by making the card double as a mirror….



  1. LauraSummer
    April 21, 2011 / 11:55 am

    The points system of 1 per £ does seem pretty feeble, at I’ll be getting something back though every time I buy armfuls of Sleek in future!

  2. April 21, 2011 / 11:41 am

    £100 to get £1 back?? Wow, I agree that’s a bit rubbish. You’d think they’d at least attempt to keep more in line with Boots, but if that’s the best they can do, I’ll probably stick to my Boots card haha!

    It’s almost as bad as the HMV Pure Card, where you think you’ve got loads of points, but you can’t get much with them :-/

  3. April 21, 2011 / 2:20 pm

    im glad they have a card out! about blooady time i should think! and gosh who was the brains for doing the £100 for a £1 back! did they not do there reasearch and look at boots haha 🙂 xxx

  4. April 21, 2011 / 3:36 pm

    Not really worth the hassle in my opinion! I only ever really use Superdrug for things I can’t get anywhere else, so I’m unlikely to ever even get £1!

  5. April 21, 2011 / 4:36 pm

    I Know that 1 point £ doesn’t seem a lot but alongside there promotions the are going to do point promotions where you can get 500 or 600 in for one. There will be lots of point promotions with Maxfactor, Olay, L’oreal and Maybelline coming up.

    Make sure you sign up via email because you will get weekly emails with points promotions i.e. triple points, these will also be tailored to the customer. Unlike boots you can earn points and use them at the same time.

    You can also use the customer survey discount where you get 25% off own brand and 10% branded.

  6. April 21, 2011 / 5:42 pm

    Seriously £100 for Just £1, They could’ve put there game up!, Saying so, every penny does count nowadays. ;P

  7. Anonymous
    April 21, 2011 / 7:39 pm

    I worked at superdrug about 5 years ago and they were talking about that then, about time they finally did something.

  8. Chris
    April 21, 2011 / 8:42 pm

    This comment has been removed by the author.

  9. May 9, 2011 / 9:55 am

    Every time you shop you’ll see lots of bonus point promotions across the store that can boost your points balance really quickly. For example, if you spend £10 on Rimmel cosmetics then you will earn 250 bonus points worth £2.50! (available until 7th June)

    You also don’t need to have earned a lot of points before you can start seeing the savings as, unlike other schemes, you don’t need to have the exact amount of points to pay for the product you wish to buy. Instead, every 100 points you earn = £1 to spend on your shopping and then you can just pay the difference!

    What’s more, when you spend your points we’ll even give you points back (what other loyalty scheme lets do that?) All in all we think there’s lots of reasons you’ll love your Beautycard so pick yours from the 11th May 2011.

  10. Anonymous
    May 16, 2011 / 8:37 am

    If you want to spend on average 5 per cent more at Boots to get points then do! Makes me laugh when people will spend so much more just to get a free point which they then spend at the same shop along with their own money. No wonder Boots make £1 BILLION a year!

  11. Anonymous
    May 19, 2011 / 9:50 am

    RE:Superdrug Beauty Card..You have got it wrong when you say you have to spend £100 to get £1 back, I spent £8.09 yesterday and that earned me 108 points, which I was told was worth £1. I think it is a very good ide

  12. May 19, 2011 / 10:01 am

    The basic rate (according to the info I was sent by PR) was that £100 = £1. That doesn’t factor in promotional deals that will be running (especially now around launch) – I’m sure better value deals can be found via the deals.

  13. Anonymous
    May 21, 2011 / 4:08 pm

    I just spent £4.97 (damn she could have told me to get spend extra few pence) and I got for points.

  14. Anonymous
    May 21, 2011 / 4:12 pm

    Hang on tho. yes it does say 100 points equals a £1. is a bit mean that, thinks I. Don’t think I’ll bother now.

  15. Anonymous
    May 23, 2011 / 12:08 pm

    You do not need to spend £100 to get £1.00. For every £1.00 you spend you get 1 point. Maybe you should actually read the info properly before you start slagging a scheme you clearly know nothing about. The info is there for a reason. READ IT!!!!!!!!!!!!

  16. May 23, 2011 / 3:31 pm

    The info for this post is from the press release. So if it is inaccurate then that is due to an error from the press office.

    But having just checked the info again (on the website and on the press release): The standard rate is 1 point per £1 spent as you said.

    £1 to spend on the beautycard = 100 points (1 point = 1p, SO to earn £1 you need 100p) if it’s 1point per £1 then you do need to spend 100 to = £1.

    The info is correct – maybe you should check your maths?

  17. Anonymous
    June 7, 2011 / 6:55 am

    Thats total lies! Yes it is a point per pound you spend but I heard the reason Superdrug haven’t been so quick off the mark to launch a points card is due to the fact that they’ve been doing masses of Market research into what customers spend, where they get all their points in other stores. This research allows Superdrug to pin point what their customers buy and allow them to get extra points hence why it’s probably one of the best points cards you can get. You may only need to spend £10 and that could get you about 300 points! I was told in store that they’ll always be changing around the offers every month so us customers get something new.

    I went in and collected my card when it was first launched and picked up 175 points straight away, only spent about £15. Then went in a week later and spent about £20 on make up and got 370 points! I’m sitting on about 645 points (6 pound to spend) on £35 worth of transactions!

    I think it’s fantastic what they have going, I used to go to boots to buy everything because I could get my prescriptions in there. But now Superdrug has launched their card I’m shopping in there. I’ve received more points in Superdrug in a month than what I had on my Boots card from the 2 years I’ve had it. There is only one clear winner and that’s Superdrug!

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