Vita Liberata Self Tan

I was introduced to the Vita Liberata range by Jane from British Beauty Blogger – when I was looking for a fake tan that wasn’t tinted, wouldn’t smell and would develop in a couple of hours. If a product comes with a recommendation from British Beauty Blogger then you would be wise to listen up, so I tried it out and was really impressed. 
The non tinted version is great if you need a tanning boost at the last second and don’t want to either smell of that fake tan smell or look like you have been rolled in mud.
Recently though I have been trying out the tinted mousse products from the range. Whilst they don’t have the benefit of being invisible on application, it is easier not to miss bits with these tinted mousses. The scent of fake tan is definitely fainter in these products than the normal fake tan, as it’s described as ‘the A list odourless tan’ but it isn’t as unnoticeable as I would like.  Whilst it definitely doesn’t smell on application, as it develops over night it becomes noticeable, so – as with other tinted fake tans, I wouldn’t use it in the day time.
The colour is really lovely – totally natural looking, even on my pale skin when I used the intense mousse rather than the sheer. In fact, I’ve actually preferred the intense over the sheer for colour.
Another thing I’m absolutely loving from the range is the prep-spray. I really think that has made the absolute difference to how even my tan develops and prevents build up on those trouble spots (knees, elbows, feet etc). The spray is £15 for 200ml.
As I’m writing this review I have been checking out the range of products on the website and I’m amazed by how many there are! There are gels, mousse and lotion versions plus versions for face and scrubs to prep the skin. The ‘Deep’ versions are the un-tinted versions that promise a deep and even colour that fades subtly.
Also worth a mention is that Vita Liberata also do spray tans in House of Fraser (London, Belfast and Glasgow) and at salons across the country. To find out more about this you can check on the website. I’ve had a spray tan at the HoF in London and the result was gorgeous and glowy, without looking too obvious. It was subtle enough that I had the tan at lunchtime and went back to work with no questions about looking darker than when I left. There are three ‘levels’ of tan – Hawaii, Equador and Brazil. I had Hawaii, the palest – if I was to go back I’d step up to Equador – just because I fancy going as dark as I can this year!
So there we have it – an intro to Vita Liberata tanning. The range is available in larger Boots stores – stockist info can be found on the Vita Liberata Website.

Spray tan and products provided for review.


  1. cayley
    December 3, 2011 / 9:41 am

    i use the tinted gel….every one has commented on how lovely my tan looks and i put it on first thing in the morning. there seems to be no smell and no transfer onto clothes….its a brilliant product and now i would not use any other tanning product

  2. Anonymous
    January 24, 2012 / 2:31 pm

    I currently use St. Topez and have done for years but decided to try Vita Liberata as it was adverted as being alcohol-free. As we all know alcohol is really drying and aging for our skins.

    It arrived today and the packaging says ‘organic. No parabens, perfumes or alcohol’. Great. But once you read the ingredients you will find that it contains Cetyl Alcohol as the eighth ingredient!

    • Anonymous
      March 14, 2012 / 6:03 pm

      If you read up on this ingredient you will see it comes from Palm Oil and coconut oil, so again, completely natural.

  3. May 7, 2012 / 4:56 pm

    I have used Vita, St Tropez, Xen Tan, Fake Bake and more cheaper high street versions, I am always testing the market fr new tanning products (at my own expense!) so i use it for quite some time before making up my mind. I like the way Vita dries and the smell and colour and I would defintaely use it more however!It REALLY does not fade very well and I can put up with most bad fake tan probs, but even for me the way it fades on my skin isn’t nice and if you use continuously the build up lools abso awful. Does anyone else have this problem?

  4. May 7, 2012 / 4:58 pm

    Fades really badly and doesnt do well with ‘build up’. Really not a good fade. SOOO Patchy!…yes even with exfoliation and moisturising!

  5. August 5, 2014 / 10:50 pm

    We’ll show how to accomplish this with just a few simple steps.
    – Oxybenzone – carcinogen and contributor to vascular disease, may affect
    the brain and nervous system in animals. Does it give out an aura of
    all-around cleanliness.

Leave a Reply

Privacy policy

Your data is serious business. You can read our full privacy policy here.