New John Lewis Beauty hall

Last week I popped along to a very patriotic Oxford Street to check out the new John Lewis beauty hall… to be totally honest, I didn’t really know what to expect. At the end of the day a beauty hall is a beauty hall right? It will be the main brands, on display with the same assistants etc… nothing that different?
But this new beauty hall is actually pretty special!
There’s a whole host of beauty goodness to be spotted at the new John Lewis beauty hall – I won’t list them all here as part of the fun is seeing for yourself but a few bits I loved…
The new Liz Earle colour collection on display. A really well thought out display, good sized mirrors, good make-up testing essentuals – tissues/cotton buds etc plus all the new colour products. The blushers were what jumped out at me the most – I actually have one of these to try, so will let you kno what I think!
Absolutely LOVED the colour coordinated Molten Brown display… it’s the little things!
Another stand out for me was the new Origins counter – with a selection fo the top 5 products available to take away as samples. The sales assistant was describing how they are following the American lead on this to help customers get the chance to try products before buying. I like it, it just screams that they are confident in their product to let people take samples away. Highly recommend trying the Vitazing, amazing stuff.
The new hall is so extensive I didn’t get chance to see everything I wanted to but a couple of things to note – the Essie and OPI selection – there’s a whole wall of OPI! A Topshop makeup counter, I LOVE Topshop make-up, so that’s really exciting (it’s the first place outside of a Topshop store the make-up has been available) and Burberry make-up – another first for the John Lewis brand. Plus there’s a stunning Jo Malone stand – seriously gorgeous!
Basically it’s beauty heaven, I’m going to head back for a closer look soon… might need to ask the boyfriend to confiscate my bank card before I do!
Have you been to check out the new John Lewis beauty hall yet?
If you can’t make it to the new store, check out the John Lewis beauty selection online too!


  1. May 14, 2012 / 8:21 am

    Need to go! It sounds like a beauty junkie’s paradise on earth :)x

  2. Florence
    May 14, 2012 / 9:54 am

    This looks great! I can’t wait until pay day x

  3. Imperfectionist
    May 14, 2012 / 11:50 am

    I was there on Friday and am now referring to it as the Mothership. Loved the Jo Malone counter.

  4. Megan
    May 14, 2012 / 7:34 pm

    I went in last week and I still thought it was under construction! It’s very cluttered and I find it quite dark, but I also thought that about their fashion floor makeover. Perhaps I need to go a few more times to get used to it…

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