So, No7 – the classic Boots brand recently gave its skincare line a bit of a refresh. This meant making it feel more streamlined, with skincare ranges clearly designed for different skin types/ages so you can find the right products for you – whilst keeping things simple.
I’m overall a big fan of No7 – the brand has some fantastic products and I have many a time before sung the praises of their eye make-up remover. It’s been my go-to product for ages and the number one thing I stock up on when those £5 vouchers are available. In fact, on a recent clear out I found around three brand new bottles of the stuff, which is roughly a years supply at the rate I currently go through them. Safe to say, I am well stocked.
Now, back to the eye make-up remover. In the refresh I feel Boots have made a bit of an error – not in the formula, that’s a good as it’s always been. But the new packaging is a bit of a let down – they have removed the old pump style dispenser (as you can see the new and the old next to each other above), leaving the product with just a lid that screws on and off. Of course this isn’t the end of the world – but to me it’s that little bit less convenient, which makes the product loose a bit of it’s sparkle in my eyes – and that’s coming from someone who has a years supply stashed away.
I really wish they had kept the pump dispenser as part of the packaging style. It’s probably just clumsy me worried I might knock it over and have a blue-oily-liquid disaster one day… but still, it’s the little things that make a product and the pump dispenser was that for me (so much so that I’m keeping my old bottle and dispensing the product into it)
So my overall view of the refreshed range – of course I haven’t tried it all, but I like how they’re streamlining things to keep it as fuss free as possible and I’m loving the melting gel cleanser. It’s nice to see a mainstream range launching a more unusual texture cleanser. Definitely recommend trying this one.
If you have tried any of the range let me know what you think in the comments below.
For more on the Beautiful Skin range visit Boots.com
*Cleanser and moisturiser PR samples. Eye make-up remover purchased by me.