Astalift Light Analyzing Moisture Foundation

Astalift is a really interesting skin care brand, with the company having a background in photography it has a lot of technology behind it. The idea being that Fujifilm – the parent company has spent decades designing tech that allows photos to develop and keep their colour – they have done this through extensive collagen research and anti-oxidation technology and have since applied a lot of what they have learnt into the Astalift skin care range, including the ‘Jelly‘ product which is totally unique and rather special.

Now, the brand has decided to branch out and launch a foundation line – with the core idea being all about analyzing light and creating the perfect flawless canvas by absorbing and reflecting it in all the right places…but is it any good?

astalift foundation




I went along to the launch event for this to get colour matched (and also quiz the MUA about all sorts of wedding related beauty tips…didn’t plan to do this in advance but came in very handy!). One downside for the Astalift range is that being an Asian brand, the colour range leans towards the paler side – when someone who is naturally as pale as me is give a shade called ‘Sand’ – about the third up from the palest – and it’s a really good match, you know they can’t be a huge amount of shades in the range. For me, this is fantastic, as the colour match was great – it leaned towards the yellow side rather than pink which was good but if you are darker skinned you might struggle to find a match.

Texture wise, it feels really light and refreshing to apply and doesn’t feel at all heavy. The coverage is medium, and buildable with a finish that I absolutely adore – it’s that perfectly matte/glowy hybrid so skin looks radiant but not at all greasy or shiny in any way.

It’s worth bearing in mind that these photos were taken at the end of a long work day, where the foundation was applied after work so me and my skin were probably looking and feeling on the rather tired side – but personally I think this is totally hidden by the foundation and the finish it leaves behind. My eye area is the worst for showing up when I’m tired, as mostly it ends up dehydrated but the moisturising element of the foundation really counter-acts that and leaves my skin looking much fresher than I felt!

Overall, I’m impressed with this foundation – it does as it says on the tin but feels really good for skin at the same time. I would say it would be great if you have dehydrated skin or are perhaps starting to look at anti-ageing foundations but maybe don’t want to take the ‘full’ plunge yet and just want something to give you a healthy glow.

Also, as a total aside – to finish the look off the MUA touched up other bits of make-up for me and I have totally fallen for NARS ‘Deep Throat’ blusher. A shade I always thought was a bit too much for me… but I loved it- immediately on the wish list!

Astalift is available from Debenhams, selected Boots stores and their own website:

PR sample.



  1. September 4, 2013 / 11:39 am

    Deep Throat really suits you, you look lovely!

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