Bleach London Reincarnation Mask

Ok, so no – when it comes to hair dye, I’m not the bravest. So I haven’t taken the plunge and tried the Bleach London hair dye shades (I have a fear it wouldn’t wash out in time for the wedding and I might be an awkward peach walking down the aisle). But, hair-dye fears aside, I have tried the Reincarnation Mask and am suitably impressed. My hair is fine and dry – which can make it a bit of a difficult balancing act…do I use a moisture mask that weighs it down? Or do I give it volume and dry it out more…. I know, it’s a hard life…

Bleach London Hair Mask.jpg IMG_9894 IMG_9896


One thing that’s important to note about this mask is that it’s to be used pre-shampoo. So you need to wet your hair and then apply, leave on for 10-20mins and then rinse and shampoo etc as usual. I’ll be honest and say I’m never really clear if I should shampoo AND condition after or if I should just shampoo?! I went with a quick condition of my usual after a detox shampoo with this one, to make it a bit of a detox/condition/pampering type of routine.

First up, I love the packaging on this – it’s kinda cool and silvery looking. Plus the metallic tube means you can really squeeze every last drop out. I used a good handful and covered my hair all over (not just tips) and left it in, wrapped in a towel for a good 20mins for the full conditioning effect. After rinsing and all that I left my hair to try naturally and my hair feels fab – soft, but still light and not weighed down at all. Major plus points. I wouldn’t use it more than once a week I don’t think unless my condition took a turn for the worst all of the sudden. Though if you do colour your hair or use bleach on it then you might want to use it twice or so to get it back to good health.

At £6 a pop this looks and feels far more expensive than it is – it’s only £6 from Boots? Bargain much?!

Bleach London Reincarnation Mask * (Boots £6)



  1. June 15, 2014 / 8:49 am

    I can completely relate to you! I love the idea of having all these colours in my hair, yet the chances of the dye going wrong, is very high! Loved the post, might have to try the beach London hair dyes 🙂

  2. June 15, 2014 / 10:01 am

    I really want to try this! I’ve heard SO many good things about it. I had my hair ombred recently and it’s definitely in need of some TLC. And such a good price! Looks WAY more expensive than it actually is.

  3. June 15, 2014 / 12:43 pm

    That packaging looks so good for £6! I love a good hair mask so will definitely be picking this up… not a massive fan of those pre-shampoo masks though, I’d probably end up leaving it on overnight and then washing it out the next morning!

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