Review: Tarte Amazonian Clay Full Coverage Foundation

You know what they say, New Year…New Foundation? No? Maybe just me then. But whilst I’ve tried and loved some great foundations in 2014 the quest for that holy grail ultimate foundation still continues. So I put a little tweet out about it asking for recommendations and one that came back loud and clear was the Tarte Amazonian Clay Full Coverage Foundation. Then the penny dropped that I actually already had this one sitting waiting for me in my ‘to try’ pile. I had actually already reached for the mineral powder foundation version from Tarte which I was on the fence about (my general feeling towards powder foundations in general). So for just under a week I’ve been trying this one out now….

tarte amazonian clay full coverage foundation IMG_6496 IMG_6499 IMG_6537


First things first, I do normally avoid full coverage foundations. But on the recommendation of others (including Tijan Serena for one – thank you Tijan!) I pulled this one out and paired with my trusty buffing brish applied to see how it fared. Shade wise I am using Fair Sand – which is a pale shade for skin with yellow undertones. I was a little wary that this would be too pale for me. But having used it, I think it’s actually a really good match – especially when it comes to matching with my pale neck rather than my face. Creates a more natural look overall. I do have pinker undertones, but this is actually something I want to play down rather than dial up. So I find this shade to be a great match. There are six shades available here in the UK at present (via QVC) and each one comes with a brush too for buffing. So whilst the price of £32.50 (plus p&p) does feel steep…when you factor in the brush it does take the edge off a little.

The texture of this one is interesting – it is a thick cream rather than liquid. But it blends really quickly and easily and dries almost immediately to a powder matte finish, but with a glow. So not flat-matte. If you have shiny skin but aren’t a powder foundation fan this could be ideal. For me as someone with dehydrated skin (especially when I barely remember the last time I drank water over the Christmas period) I can be a little wary of matte finish foundations. Whilst I do prefer matte overall as would rather than shiny – I am also conscious that matte can enhance find lines on me and would rather not.

But, I am actually really impressed with the coverage and finish of this. It’s not full coverage as I know it – it’s certainly not heavy or cakey to wear. It feels very light and as you can hopefully see on the photo it does still allow freckles to show through, I would assume this is based on application and you could go heavier if you wish. I used a blob about the amount of a broad bean and applied with a buffing brush and I’mm perfectly happy with this amount of coverage. I didn’t add any powder but did add a little brightening concealer under the eyes. As I said above, my skin is really quite dehydrated at the moment – so for foundation my nose is a bit of a ‘problem’ area where with some foundations this looks a lot worse but I’m really impressed with the finish of this. Definitely doesn’t make it any worse at all.

In terms of staying power, it’s lasted for a full day of shopping and being out and about over London – with maybe a little more shine than I’d want but nowhere near as bad as it would normally end up as with other foundation. I applied at about 10am and a touch of shine appeared around 5ish – so not far off a work day without touchups – not bad. This is a serious early contender for new favourite of the year. Who would have thought it, me liking a full coverage foundation….

Have you tried this one – what are your thoughts? Plus where do you sit on the whole full coverage opinion…. for or against?! On Tarte as a brand – it’s one I’m really excited to try more from in 2015 – they have a gorgeous matte shadow palette that’s launched recently but next on my list has to be the creaseless cream concealer which I’ve heard many a good thing about.

Tarte Amazonian Clay Full Coverage Foundation * available from QVC in the UK. Sephora in the US and beyond.

*Indicates PR sample or gift. 



  1. January 5, 2015 / 4:40 pm


    I think this looks lovely and although it is a bit more expensive you do get the brush with it too.

    I’d lovely to see with and without foundation photographs so that we can see exactly what it does. I use Liz Earle’s Sheer Skin Tint as I have always been scared of using a thick foundation. Did it feel heavy to you? How do you think it would fair with combination skin?

    Your hair looks lovely by the way! 🙂


    • Jen
      January 5, 2015 / 5:00 pm

      Hi Kerry, Thanks on the hair! Okey dokey, will do a before and after for foundation posts in future… good point about showing it. Would def say it’s good for combination as whilst mines more dehydrated than usual right now, I’m generally combo. It def doesn’t feel heavy as I really don’t like heavy and I do like this! Thanks for the feedback.

      • Anonymous
        January 5, 2015 / 10:42 pm

        Thanks! I might try it when mine runs out. I love Tarte. Fantastic photos as always! Xx

  2. January 5, 2015 / 5:48 pm

    This sounds like a great discovery!

  3. Caroline
    January 5, 2015 / 6:50 pm

    i have been umming and ahhing about this I brought the powder foundation and tbh it didn’t wow me altho it’s good a setting powder for a little bit of extra coverage over a cc cream but I must say it looks great on you, it’s not too matte but with a hint of glow you look flawless.
    I think the price with a brush included is quite reasonable then.. It may have just got bumped higher up my want/need/must have it list lol!

  4. Line
    January 5, 2015 / 7:57 pm

    I’d love to try this but the shade selection via QVC is a bit lacking, to be honest. I really hope the full Tarte range will be made available to the EU soon!

  5. January 5, 2015 / 11:16 pm

    I’ve always used very light coverage foundation, so when I gave this a try last summer it was way too much for my skin and I felt uncomfortable with so much coverage. But that was in the summer when I was mostly just wearing bb cream for foundation so from your review I may just give it another try in these colder wintery months!

    xoxo Alice Rose

    • Jen
      January 6, 2015 / 6:51 pm

      Very true and good point re: tester packs! I’d love to see online retailers offer so you can buy small ones before committing to full size. I’d love to see Tarte in a store in the UK in 2015 – I reckon it might just happen!

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