Ascot Ladies Day 2015 – with Dove #100Colours

Ascot Ladies Day is one of the most colourful and fun days of the British Summer. Yet, I’ve never been before – honestly, whilst I grew up not a million miles from another racing hub (Newmarket), the idea of going to the races has never totally grabbed me. But, having been and experienced the famous Ladies Day in all it’s fancy-hat and colourful dress glory, I can 100% I want to do this every year. The sun was shining, the Union Jack bunting was out and all in all it was a fabulous day. But it wasn’t all bandstand sing-alongs and winning bets – I was there on a mission! IMG_9372

I was invited to attend Ascot Ladies Day by Dove – who wanted me to put their Dove Invisible Dry Deodorant to the test in the most colourful of situations.  Dove recently commissioned a poll that showed that two thirds of British women would opt for an LBD (little black dress) over a LCD (little coloured dress) because it’s known as being timeless rather than being open to a splash of colour. A lot of this comes down to body confidence (something very much on my radar right now – see HERE) because black is known as slimming, even when it’s colour that often makes you feel happier and a little more confident!

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So I was challenged to test this theory along with testing out that Dove Invisible Dry leaves zero white marks on up to 100 colours – so no more of that pesky white powdery marks meaning last second outfit changes before you dash out the door. Result. So I was asked to head out and find my own LCD to wear for ladies day, plus find and snap a photo with another lovely lady embracing colour in her own LCD (and matching head gear of course) and find out how she felt about wearing colour as opposed to an LCD. It also helped that it was a lovely hot day – which is basically as perfect a testing ground for a deodorant as you can get really?! My personal favourite being the compressed version as it’s small enough to carry in a little clutch with you – as I proved on the day.

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Dress wise, I opted for a dress that basically looked like a skirt/top combo from Warehouse. The skirt had a lime neon and touches of blue pattern to the skirt and was grey on top (I can never avoid my love of grey clothes). I then popped a white lined blazer over the top and added a neon necklace I already had to really give it that extra pop of colour. In hindsight I didn’t love the necklace and should have stuck with something simple but I couldn’t resist the lure of the neon rainbow! In fact this was taking a little tip from Alex Longmore who shared some colour-wearing tips with Dove to help us all embrace a little more colour! She suggests taking on a colourful change slowly and first investing with an accessory such as a bright handbag, pair of shoes or a scarf. This is a great way to inject colour into your wardrobe. I love this tip as it’s less scary than head to toe brights but can look just as fab – especially when contrasting with a simple shade. For my outfit I finished it off with a pair of white and grey heels (with chunky high heel rather than stiletto – to avoid sinking in the grass!) and a black fascinator to give the whole thing that Ascot finishing touch!

Here we have the lovely lady who I chose to be my #100Colours example – looking gorgeous in probably my favourite colour of the season (and year round to be honest…) bright blue. I do love how Ascot really does bring out all the colour – when else in life would you be more than happy to wear such a gorgeous shade head to toe. This needs to happen more often – bring on the colourful dressing! More examples of all the gorgeous colours, hats and all things ‘oh so very Ascot’ in the selection of snaps below… Plus another colourful familiar face from the lovely Fleur – it was lovely to hang out with her and her sister in the afternoon along with seeing Sarah from I Heart Cosmetics for the first time in years!

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It was a wonderful day and you just can’t imagine Ascot without all the colour – regardless of the sun shining or not, it really is a day to go bright! Who needs a fancy event – everyone feels that little bit better with a pop of colour – from a bright lipstick or simple accessory to head to toe rainbow. Bring on the feeling colour confident this summer! One of the great things about colour is how it’s more than what we wear, it has an effect on us – for example, Natalie Thomas – Confidence Coach who Dove have been working with – says that purple is a creative colour and is good for inspiration and suggests grabbing a purple pen next time you’re having  a brainstorm. Perhaps I shouldn’t have painted over that purple wall in my office afterall…

FYI The Queen was sporting a minty green shade… my favourite colour so this clearly means we both have excellent taste…

Dove Invisible Dry Deodorant is available from Boots (£3.50)

Post sponsored by Dove.

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4 Comments

  1. June 26, 2015 / 4:16 pm

    I don’t like to bet on horses, but I do like going to the races just for the fun of it. It’s so fun to get all dressed up and hang out with friends! You all look beautiful. I’ve seen this deodorant in stores and since I already love Dove products, I’ll pick this up next time I need it!
    xx
    Jenny // Mish Mosh Makeup

  2. June 27, 2015 / 1:28 pm

    My housemates went this year – one of them works for the company that do the filming of all the UK races, and they had a briliant time. That combined with your pictures, next year I most definitely going!

    -Amanda

  3. Sarah
    June 29, 2015 / 12:26 pm

    It was ovely to see you too gorgeous xx

  4. Sarah
    June 29, 2015 / 12:26 pm

    Lovely even (oh dear)!

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