Last year I attended an event that was all about skincare, one of the main things I took away from this event was how knowledgeable women now are about skincare. It’s no longer as simple as ‘this is my skin type so these are my products’, but more about dealing with targeted issues that might change as often as every week or month. Women know their stuff and are demanding more and more from their skincare, which is why it makes sense that brands are launching product ranges that can be really customised to suit an individuals needs. Beyond the traditional ‘dry skin/oily skin’ but more that women are seeing the different needs of areas of their face and use products dedicated and ideally suited to that area. Which is where the whole idea of ‘multimasking’ comes in – something L’Oreal Paris is leading the way on, with their trio of mix and match masks.
Post sponsored by L’Oreal Paris.
As someone with combination skin, I’ve long been on that balance beam between dry and oily and often used to combine masks so I’d use them one after the other. Usually going detox first, then follow with hydration. But you know what’s better than that, taking a ‘paint by numbers’ approach so you can take each mask that suits each area and apply only there.
About the three new L’Oreal masks that are just perfect for the whole ‘multi-masking’ approach:
Pure Clay Purity Mask (the green one) – With three pure clays plus eucalyptus. Promises to purify and mattify.
Pure Clay Detox Mask (the black one) – With three pure clays plus charcoal. Promises to detoxify and clarify.
Pure Clay Glow Mask (the red one) – With three pure clays plus red algae. Promises to brighten and exfoliate.
So you can pick and choose which of these suit your own skin type and mix and match as you please. Just one might be the perfect match, or a couple or even go all three if you feel like you need a bit of everything. My ideal combo for my skin at the moment – or my #clayyourway mix is to pop a little of the black one on my chin area (my problem zone for break outs), the green one on my nose (where I am prone to shine) and forehead and then the red on my cheek area (where I could always use a little radiance boost to help that all important highlight *really* glow).
My tip with clay masks is to buy yourself a cheap foundation brush and use it to apply. Don’t be too precious about mixing them a little – sure, it might make them look a little less pretty but it’s not the end of the world! The foundation brush just makes it easier to apply each clay mask more precisely to the area you want them.
Best thing about having a ‘wardrobe’ of masks to choose from is that you don’t have to do the same thing each time. One day you might fancy a little more detox – perhaps after a weekend of indulgence. Another time you might want a bit more glow – maybe getting ready for a big night out or holiday. You can mix and match depending on how your skin feels each time. I’ve always been partial to a clay mask – there’s something about the texture that just feels properly ‘mask’ like to me, like they’re really doing something to help skin by drawing out all the impurities and oil, but without leaving skin stripped of all moisture.
I actually got to have a little preview of these three new clay masks from L’Oreal Paris back in April I went to visit the Skin Labs with L’Oreal in Paris. Not only did I have a peek at the final product, but they also showed us the dried down clay that goes into each one and how potent the ingredients are. Whichever combination you choose from the three masks, the central ‘base’ formula includes – Kaolin (natural clay, absorbs impurities and sebum), Montmorillonite (rich in minerals, helps to eliminate imperfections) and Ghassoul (pure clay, clarifies & rich in minerals). Then each one has it’s own custom ingredients to give that tailored approach and of course it’s distinct colour. Perfect to make sure your masks are as personal as the rest of your skincare routine.
If you love all things skincare (yep, me too) then make sure you’re following the @lorealskin instagram so you can keep up with all the skin-caring goodness from L’Oreal.
If you want to give these L’Oreal Paris Clay Masks a whirl yourself then you can pick up all three for £12 from boots.com – Just use the code LOREAL12
Post sponsored by L’Oreal Paris.