Fenty Beauty – the biggest beauty launch in forever?

Unless you have been living under a rock then you have probably cottoned on to the fact that Rhianna’s beauty brand, Fenty Beauty has launched in the UK. It’s made a pretty big splash and for good reason. The range is unlike other in that at launch it features a whopping 40 shades of foundation that truly span from the palest to the darkest shades out there. All but one product (a lipgloss in one ‘universal’ shade) are complexion focussed with it all about that glow thanks to highlighters galore in both stick and powder form. Plus the Match Stix Matte options that work for contour/highlight/conceal depending what sort of shade you opt for.


I couldn’t make it to the launch event as it was happening the weekend I was away in Wales but temptation got the better of me and I placed a little order with Harvey Nichols for a trio of products I was especially keen to try. I am really keen to try the foundation too – but wanted to go to the counter (when the lines die down…) to colour match before I made a selection.

What did I pick  up from the Fenty Beauty range?

Gloss Bomb Universal Lip Luminiser 

Killawatt Freestyle Highlighter Duo in Girl Next Door & Chic Phreak

Match Stix Shimmer Skinstick in Yacht Lyfe


My first impressions were that firstly, Harvey Nichols standard delivery service is impressive. I think I ordered Friday and it was there Monday via courier. Pretty good. Then on actually opening, I love the matte packaging of the Match Stix, I do with the rest of the range was all the same sort of matte nude type shade as I think this is the product that looks the most premium of the bunch. Not that the rest look cheap, but the glossy silver lid of the lip luminiser would look a tonne more fancy if it was matte in my opinion. The packaging of the Killawatt duo is good quality and well made, but I can’t help but think it would look ace if it was matte too… but I’m probably being picky there.

Inside, I’m delighted with the shades I chose. The Killawatt duo is a pinky/peachy/gold duo where one shade is a gorgeous shimmer and the other has a more dialled up glitter to it (Girl Next Door is more shimmer/glow, Chic Phreak is more glitter). Yacht Lyfe is a gorgeous coral golden sort of shade – in the ‘Nars Orgasm’ type of shade family – and makes a beautiful blusher shade but I’ve actually been using it on my eyes, with a topping of the glittery Chic Phreak over the top. Out of my comfort zone, yes – but hey, maybe that’s what Ri-Ri’s make-up does to a girl?!


Having tried all three products now I have to say the one that was a bit of a last-moment addition to my shopping bag  is actually the one that has impressed me the most. That’s the lip luminiser – the reason it has impressed me so much is because it’s a universal shade. The idea being it will be just as flattering on a paler girl like myself, or someone tanned or darker skinned. I’m sure finding that magical shade is no mean feat so a round of applause to Fenty Beauty for achieving this – the shade itself isn’t the sort I would reach for normally but the curiosity about the ‘universal’ claim made me buy it and I’m glad I did as I’ve found a neutral and flattering, easy to wear daily lip product. You can see all three products (all shades) on my mug below…

My #FentyFace :


The Match Stix product is fairly well pigmented and whilst it applies smoothly it’s not quite as ‘melt into skin’ as I anticipated. Which is why I decided I wanted to try it on my eyes instead of just my cheeks as it had that sort of texture that I felt would lend itself well to both. I used it on my cheeks too and popped a touch of Girl Next Door on top for added glow. The Match Stix is shimmer but more subtle than the powder.


All in all, Ri-Ri has absolutely smashed it with this beauty launch. To have lines around the block weeks after launch is pretty much testament in itself. The magic that’s made it special? It has to be how inclusive it is (and it’s had a bit of a killer marketing campaign) from the promo to the products themselves. It’s an impressive shade range and the way the products go well beyond ‘light, medium, dark’ type out dated spectrum. I definitely want to try the foundation and can’t wait to see what she might launch yet… I have a feeling she’s not ‘done’ with the range with this product selection…

What are your thoughts on the Fenty Beauty launch? Products that jump out, made it to the wish list or feel totally indifferent about? I’d love to hear what you think!

Fenty Beauty is available from Harvey Nichols in the UK NOW. Prices start from £16

All products shown purchased by me. 



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