10 Years of A Beauty Junkie in London

I’ve found it way harder than I thought to get this post out of my head and on to my laptop. It started as an idea about just marking 10 years since I started my blog, initially in a nice list-like way but then became a big old rabbit hole of me thinking about what the last 10 years have meant to me and how the many amazing opportunities and experiences have done to change my life. SEE WHAT I MEAN. I know, it’s hugely self indulgent, but forgive me – marking a decade of something that’s been truly life changing feels like the right thing to do.

10 Years of A Beauty Junkie in London

10 Years of A Beauty Junkie in London

I want to find a way to sum up and share some of the highlights of the time since I first hit publish on my .blogspot back on 18th Feb 2009. Honestly, it’s a lot harder than it seems. I want to make it all snappy and digestible but the at the same time I want to try and cram everything in. From every single trip, or amazing event or brand email or paid collaboration. I can’t fit it all in.

I was also really conscious I wanted to get the balance right between sharing how grateful I feel to have experienced everything I have over the past decade. But to also acknowledge the hard work that’s made these things happen. Trying to set the tone between knowing it’s a balance of ‘right place, right time’ and genuine hard work that’s taken me on the journey I have. I know, calling it a journey is about as cheesy as it gets but I can’t think of a better way to put it.

10 Years of A Beauty Junkie in London

I’m not going to lie and say absolutely everything about being a blogger is rosy and amazing. Especially when it’s your job but also your hobby. There’s a lot about the online beauty world that can be challenging from the constant feelings of imposter syndrome, the joy-sucking that is self-comparison or the rollercoaster of the PR/brand relationships. Plus the usual self-employed things like endless chasing of invoices and all that.

10 Years of A Beauty Junkie in London

But all in all, I have LOVE the life that has come my way since I started my blog. From making true friendships (with a special shout out to Zoe & Ree, two amazing people who are wonderful friends). The brands and PR’s I’ve been able to work with over the years has been incredible.

Beyond beauty, one of the pinch-me things I never could have predicted is the amount of travel I’ve been able to do. I can’t really put into words how much I love to travel. Not just because I love to see new places or for the Instagram opportunities. For me, travel is something that really makes me feel the freedom and independence that mean the world to me. One of my big fears in starting a family was that I’d completely lose that side of my life. I hope it won’t but for now, I just want to say how incredibly grateful I am for the travel opportunities the blog has brought me. Amazing experiences that I’ll never forget.

Probably getting a tad too deep and meaningful now. So I’ll wrap it up before I start to sound like I’m accepting an Oscar or something. Thank you to you for reading and following along with me, if you’re a new or old reader. Or you just felt nosy to read this post. Either way, I appreciate it a lot. Anyone reading my blog is what has helped it become what it is. No, I’m not the biggest, most talked-about, most award-winning or the one with screaming fans. But that’s not what I ever wanted. I wanted a corner on the internet to share products or experiences I’ve tried and hopefully help a few people along the way.

10 Years of A Beauty Junkie in London

I’ve learnt a lot over the past 10 years (as you would hope anyone might in that space of time) and want to keep learning. Keep challenging myself and – as my friend Ree would say – just keep going. For 10 years more and beyond. Who know what will come over the next few weeks/months/years… but I’m definitely in it for the long haul.

But ultimately, the biggest thank you to anyone who has taken the time to read or follow me.

Oh and if you want to read my first ever blog post: First ever blog post

Photos taken by Zoe London (see, told you she was a good friend!)



  1. February 27, 2019 / 3:30 pm

    Congratulations on 10 years Jen and heres to the next 10!

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