Most people will remember when the launch of the first No7 Protect & Perfect Serum caused the sort of beauty hysteria that most beauty brands only dream of. Their serum was found in clinical tests to actually work – I know, skincare that *actually* does as it promises… insane right?! Well, since that first launch which had women lining up around the block and actually resorting to violence to get their hands on a tube the serum has continued to be very popular. And now, it’s been worked on to make it even more advance – and promising even better performance. So with that, this week see’s the launch of the new No7 Protect & Perfect Advanced Serums. One for the first signs of ageing and another for the more advanced signs.
Whilst the claims are pretty darn impressive – promising to show a visible difference in two weeks (reducing fine lines for the Protect & Perfect Advanced and reducing deep lines and wrinkles for the Protect & Perfect Advanced Intensive). The key difference between the two being in one ingredient – which actually influenced which one I wanted to use. The Protect & Perfect Advanced (for first signs) has added Salicylic Acid – to help remove dead skin cells and ‘turnover’ the top/fresh layer of skin. The idea being that this provides a combination of anti-ageing and a sort of anti-blemish action for those who maybe are concerned about first ageing signs but also have the occasional breakout too. Then there’s the Protect & Perfect Advanced Intensive – this has added Hyularonic Acid to add a boost to the skin’s hydration levels. Whilst age wise I would lean towards the non-intensive version, my dehydrated skin makes me opt for the Hyularonic/Intensive variant.
I’m not going to go all science-y and try and explain the changes they have made in detail. But my understanding is that the original serum includes something called Matrixyl 3000 – the key ingredient that helps rebuild/repair proteins that are broken down in the ageing process. The new advanced serums contain this, along with a new peptide that have been found to combine well for even better results.
I was first shown these a couple of weeks ago and have been using the Intensive Serum almost daily ever since and whilst for me, I feel it’s too early to tell (yes, despite the two week claims – I like to give skincare a bit longer before I form a full view) my first impressions are really good. It does feel lovely to use and I definitely feel I perhaps don’t need as heavy a moisturiser on top of it. So – so far, so good. Do I think these new serums will have people stampeding to their local Boots? No, probably not – but I think die-hard No7 Protect & Perfect Serum fans will be happy with the update (it is replacing the current serum offering) and it might be enough to draw a few new converts in. As I said, my impressions so far are pretty good – if it continues to impress as it has, then I can see it being a repurchase item. Only time will tell!
The new No7 Protect & Perfect Advanced Serums * launch Wednesday 14th May in-store and on Boots.com