Why do I blog?

why I blog 2I’ve spotted this post about ‘ Why do I blog? ‘ doing the rounds and it got me thinking. Had you asked me this question five, three or even one year ago – each time I would probably give a combination of the same and different answers. Blogging has changed SO much over the time I’ve been doing it and with that change I guess the motivation to blog changes.

As a few lovely readers have spotted I’ve been having a bit of a think about my own blog, my own approach to blogging and even the future of this blog. Not to say I’m about to quit – but I’ve been having more of a personal ‘sense check’ to make sure I’m really still doing what feels right for me, rather than being swept along with trends or following the crowd.

Combine all this with the bits of travelling I’ve done I feel a bit like I have been thrown off this month. So as a way of snapping back into things I felt like having a ponder about why I blog and a little ramble would be a good start. It’s basically like free therapy having a blog sometimes… you can get all your thoughts out and in order.

So, why do I blog. As I leant on above the answer would have changed somewhat over the years. So I thought having a think back over how it felt at different times would help put how I feel about why I blog now in more context.

2009: I started my blog in Feb of that year in a moment of boredom, wanting something creative and a place to write. I loved beauty and felt better qualified to write about that than something like fashion. I had dreams of it helping me with my career, but I always anticipated it would be in a ‘oh that’s a positive hobby to have’ not so much a case of actually becoming a career choice in itself. I started very naively not really knowing anything would come of it. But over the months of that first year I basically had a crash course in blogging 101 and social media. Not looked back since! Why do I blog in 2009 – It’s new, exciting and I’ve finally found a hobby that I’m loving. I have found a community that shares a love of mine and fellow bloggers who share my adoration for the subtle differences in a taupe eyeshadow.

2012: I’d been blogging for a few years and most people are still doing it on a hobby or ‘serious hobby’ basis at the moment. But the odd blogger was going pro and it gets my imagination whirring. But reality kicks in and says no chance. This was a really hectic time in blogging as brands have really cottoned on to it as a media space they wanted to be in, so they’re all starting to ‘reach out’ to bloggers. Events are happening on an almost nightly basis and blogging is a hugely busy and exciting hobby to have. It is still at the point where I have to explain what a blog is to many people though as whilst in blog-land were buzzing at all the excitement, it hadn’t quite extended to ‘mainstream’. Why do I blog in 2012? Because I’ve got on this awesome roller coaster that’s going faster and faster and I don’t know what’s coming next but I want to find out. There’s also a dash of FOMO in there- blogging because I love being part of the community and don’t want to miss out on all these fun experiences my fellow blogger friends are having. So blogging for the love it it, blogging for the excitement, blogging because of FOMO…

2014: This year has been a whirlwind. Not just on the blog front of course but the blog has been a huge thing for me this year. In all honesty, I know it’s not quite where I want it tool be at the moment but I don’t want to make quick decisions so doing lots of he aforementioned thinking. BUT 2014 has honestly been one of the best years of my life. I’ve had close ton a full year working for myself and running the blog as my job rather than hobby. There’s been some ups and downs and the downs of motivation seem to stress me more than they did when it was pure hobby. But overall I don’t wake up and dread going to work, I love the freedom and flexibility.

BUT there have been some changes to the ‘why I blog’, in previous years when I go through a blogging down time it wasn’t a big deal, it was fine to take a break and come back feeling refreshed. However now it’s part of my job (alongside freelance work that I do with some brands on a social media front) there’s not really the freedom for a proper break if I feel like I need one. That’s not to say I can’t, as at the end of the day who’s going to ‘tell me off’ if I go a few days with no posts. But I put more pressure on myself – especially as I am so happy doing what I’m doing overall I really don’t want to take any risks that might put that in jeopardy’. But that’s not to say I blog because I pressure myself – that’s just part of the story. I also want to improve, want to get better. One of the things I love most with the blog is getting feedback. Some of the comments I got via THIS post (in the survey) have felt like a total highlight and I’m very much taking them into account going forward. I still adore beauty products and trying and testing them will never get old – although over the last 12 months or so I have found myself sticking with certain products consistently. But I like to think that in itself makes for an interesting post – as it’s not just all about the new and exciting, but about the old staples too. I want to change the way I blog over the next year, so it’s still beauty but more of a blend of older and newer products, all in amongst the bits of lifestyle and London things I love to write about. For me, in 2014 ‘why I blog’ is now a combination of enjoying the process (everything from playing with product, to taking photos to thinking about how I would describe something), a need to keep improving and growing the blog and loving the feedback.

I could probably waffle on about this for pages upon pages, but I’ll leave it at that. It’s so fascinating to see how blogging has changed over the years and how I’m sure my motivations and reasons for blogging must differ so much from other bloggers.  If you’re a blogger…why do you blog and how do you think blogging has changed since you started out?



  1. November 28, 2014 / 1:18 pm

    I loved your post! I also love how you always stay true to you, keep going 🙂 <3

    • Jen
      November 29, 2014 / 10:53 pm

      Thank you, that means a lot! x

  2. November 30, 2014 / 5:22 am

    I love this. I love how blogging is a completely new addition onto society and is something that is only starting to take off and did not exist 20 years ago.I think that it allows everyone to be an author and to express their voices. It’s amazing that people, like you, are able to make this hobby into something more and to do it full time and that brands and realizing the potential and importance behind each of these blogs!

    My blog is extremely small, so I can genuinely say that I really do it for me. I like to keep people updated, and I like to write. I also like that I can write about anything that I want and have the freedom to do so!


Leave a Reply

Privacy policy

Your data is serious business. You can read our full privacy policy here.