Benefit have a new mascara in the family and this one promises to deliver a pretty impressive curl. Now, if you read this blog regularly then you know me and my love of mascara. But whilst I adore any sort of lash-lengthening product, I don’t tend to review them all that often as when I find one I like I often stick with it for the few months where it’s doing it’s thing. But when Benefit bring out a new one I need to give it a go – for two reasons. One, I do adore Benefit and am a big fan of the Bad Gal Mascara, but two, I know Benefit do have a little bit of a tendency to overhype a product. I am a sucker for hype, so have to try and be a very sensible/rational blogger and really give it a good honest test. So below you have before and after shots to show how the new Benefit Roller Lash Mascara performed so you can make up your own mind on if it lives up to the hype or not…
My lashes are fairly average length I think and relatively straight, although not poker straight. I used to use a lash curler every day but somehow grew out of the habit and now just rely on mascara. On that front the idea of curl does appeal to me as I do like that ‘opened up’ look where the lashes really frame the eyes. The idea of a mascara being good enough that I don’t need a curler is a big plus.
The wand itself is apparently styled based on old-school hair rollers. You know the ones with little plastic hooks on the ends of the tiny bristles on the rollers? Well, the want has this too – with the idea being that the little hooks grip the lash and help sort of pull/hold it into shape… But I can definitely vouch for the fact that it doesn’t feel like it’s tugging at the lash hair at all.
Hand on heart, I’m pressed. More so than I have been with They’re Real – this one manages to delivery both length AND curl. Mega plus points for the fabulous folks over at Benefit for this. What do you think, are you tempted to give it a whirl? If you are then you probably already heard that this months (on shelf now) Elle magazine is giving away samples of it – exclusively. You can’t even buy it in Benefit counters or shops yet. Which is a pretty bold move by Benefit – you can tell they must be confident in the whole try it and then you will love it approach. I do like a bold brand when it comes to claims, as long as they’re backed up with products that work. In the case of Benefit Roller Lash… it really does. Good work Benebabes.
*Indicates PR sample or gift