Benefit Roller Lash Mascara

Benefit have a new mascara in the family and this one promises to deliver a pretty impressive curl. Now, if you read this blog regularly then you know me and my love of mascara. But whilst I adore any sort of lash-lengthening product, I don’t tend to review them all that often as when I find one I like I often stick with it for the few months where it’s doing it’s thing. But when Benefit bring out a new one I need to give it a go – for two reasons. One, I do adore Benefit and am a big fan of the Bad Gal Mascara, but two, I know Benefit do have a little bit of a tendency to overhype a product. I am a sucker for hype, so have to try and be a very sensible/rational blogger and really give it a good honest test. So below you have before and after shots to show how the new Benefit Roller Lash Mascara performed so you can make up your own mind on if it lives up to the hype or not…

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My lashes are fairly average length I think and relatively straight, although not poker straight. I used to use a lash curler every day but somehow grew out of the habit and now just rely on mascara. On that front the idea of curl does appeal to me as I do like that ‘opened up’ look where the lashes really frame the eyes. The idea of a mascara being good enough that I don’t need a curler is a big plus.

The wand itself is apparently styled based on old-school hair rollers. You know the ones with little plastic hooks on the ends of the tiny bristles on the rollers? Well, the want has this too – with the idea being that the little hooks grip the lash and help sort of pull/hold it into shape…  But I can definitely vouch for the fact that it doesn’t feel like it’s tugging at the lash hair at all.

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Hand on heart, I’m pressed. More so than I have been with They’re Real – this one manages to delivery both length AND curl. Mega plus points for the fabulous folks over at Benefit for this. What do you think, are you tempted to give it a whirl? If you are then you probably already heard that this months (on shelf now) Elle magazine is giving away samples of it – exclusively. You can’t even buy it in Benefit counters or shops yet. Which is a pretty bold move by Benefit – you can tell they must be confident in the whole try it and then you will love it approach. I do like a bold brand when it comes to claims, as long as they’re backed up with products that work. In the case of Benefit Roller Lash… it really does. Good work Benebabes.

When Benefit Roller Lash Mascara * does go on sale you will be able to find it in Boots. It is also on pre-order on QVC for under £16.

 *Indicates PR sample or gift



  1. February 4, 2015 / 4:11 pm

    very impressive results!

    I got a sample from Elle but not had chance to try it out yet!


  2. Jo-Jo
    February 4, 2015 / 4:46 pm

    I have just got Elle magazine to try this out (I will wait until tomorrow). I love ‘They’re Real’ and am a bit surprised that you are not a fan. I am super excited to try it and appreciate your candid review. TY
    Jo x

  3. February 4, 2015 / 5:00 pm

    I was seriously impressed by this as well – it gives such a beautiful fluttery look the lashes and I can see your before and after pic results are dramatic but still not too spidery? I think this one is going to go down very well !! Benefit just get mascaras spot on in my opinion.

    Kat x

  4. February 4, 2015 / 5:09 pm

    Oh maaan, I’m gonna have to pick up this months Elle! This looks incredible wow :O

  5. February 4, 2015 / 6:16 pm

    I like the looks and the sound of this one. Your lashes look really beautiful here! I am also a sucker for mascara and will definitely be trying this one out!
    Jenny // Mish Mosh Makeup

  6. February 4, 2015 / 9:41 pm

    I absolutely love this mascara. I picked up the free sample in Elle Magazine with the view that it was going to be all hype, but I’m completely in love with it! I’m definitely going to be saving my pennies and picking up the full size when it’s released!

    Rhianna | robowecop

  7. February 4, 2015 / 9:55 pm

    The curl is really impressive!

  8. Vicki
    February 4, 2015 / 11:16 pm

    I much prefer Roller Lash to They’re Real too. I like the volume it gives without being crispy on my lashes & it doesn’t clump. I have to say Benefit have won me over with this latest offering

  9. jas
    February 5, 2015 / 10:26 am

    I’m sooo in love with this mascara!!!
    xprincessjas | ♥

  10. Elena
    February 5, 2015 / 5:01 pm

    I’m completely impressed with this mascara and the results it gives, but by the end of the day it has totally smudged under my eyes! Anyone else having this problem?x

  11. February 14, 2015 / 6:44 am

    I’ve just tried out the free sample which came with Elle magazine and I have to say I am impressed. I wasn’t expecting to like it as much as I do. I’m not always a massive fan of those types of applicators and normally prefer a brush, but this one has pleasantly surprised me.

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