Guild Hairdressing, Chelsea: Review

A couple of weeks ago I headed down to Guild Hairdressing on King’s Road to have a cut and a colour. Now, King’s Road is a lovely area of London but bar a couple a visits there I’m not overly familiar with it. I decided to walk to Guild from Sloane Square, and as a remember from previous trips – King’s Road is pretty darn long. It’s not the speediest of walks. But it’s a fairly nice one. You can always pretend your a member of the Made in Chelsea cast whilst strutting down the street (I totally didn’t do that – no way would I be able to pull that off!). I arrived at the salon and the first thing I noticed was the display of jewellery and accessories in the window – a nice touch on the ‘Guild’ theme. I was then led to my chair and met with my stylist.

I wanted to get a bit of a general refresh, focussing more on the cut than the colour – taking off the length I needed to in order to make it healthy. Then, over the next few months in the run up to the wedding I can think more about maintaining it in a healthy condition. Rather than reverting to my usual cut-leave too long – cut – leave too long – cut routine. I took the obligatory before/after pictures to show the difference.

Guild Hairdressing Chelsea








Overall I think my hair looks much healthier and bouncy. With more life and shine than before. Colour wise, it feels brighter but still very natural. Which is ideal, as I do have a tendency to lean towards the platinum blonde look at times, but know that it isn’t really me – so it’s good to find a stylist that manages to get that brighter finish without giving into my bleach requests. That’s one thing I really liked about Guild – that the hair stylists don’t just do as you ask without a thought, they really talk to you and listed until they have what you want AND what will work for your hair type/colouring. All too often I go into a salon with a picture of a tanned California girl type and ask them to make me look like that… bar a few coats of spray tan and a lot of serious workout time, my California girl dreams will always remain just that… dreams! And I like it when a hairdresser makes me realise this in a way that doesn’t make me feel rubbish. So top marks to Guild for achieving this.

Also worth a mention is that the salon also has a beauty department downstairs – so you can get all your beauty needs seen to in one visit. They have the lovely little beauty area with all sorts of nail colours (including Nailberry) plus a retail selection upstairs for hair – featuring Davines hair care, a brand I am now really interested to try having looked at what they had on offer at Guild Hairdressing.

Overall, Guild is a stylish concept of a salon – mirroring the Guild Salon that can be found in Paris it’s a stylish space covering beauty from head to toe. Can see why it’s popular with the Chelsea set!

Thank you to Sebastien for the fab colour, Aude for the cut and Philippe for showing me around the salon and talking me through the whole concept.

For more information on Guild Hairdressing visit the website:

I was a guest of Guild Hairdressing



  1. February 7, 2014 / 6:02 pm

    The salon looks great, as does your hair. But I bet it isn’t cheap……!

  2. February 7, 2014 / 10:31 pm

    Oh my! That salon looks amazing inside! I love those futuristic wash chairs!

    You’re right, your hair looks much healthier at the new length. They did an absolutely fabulous job!

  3. jules
    February 9, 2014 / 8:47 pm

    Great review. Makes me want my hair cut here, Sadly I am scottish and live in glasgow. I love your blog, the layout and style are really cool. I have followed and can’t wait to read more. I would be really pleased if you would pop over to mine at and let me know what you think xx

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